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A current awareness resource for students & faculty members in Business & Economics

On orange juice and primary/secondary market research

Published January 15, 2019 by Mark Bodnar

basic drawing of an orange-coloured bottle next to a orange that has been cut openStudents in one of our marketing classes are going to be doing some primary research on Orange Juice this term.

If you're in that class, see below for some initial thoughts on resources that might be helpful as you frame your topic and design your study.

(And if you're not in that class, but just want a sample topic to use as you explore our powerful market research resources... read on!)

New content & functionality! Vividata for Canadian consumer data

Published January 14, 2019 by Mark Bodnar

Four puzzle pieces with a Canadian flag in the middle. Puzzle pieces are labeled: Opinions, Activities, Demographics, and Purchases.Marketing operates on the edge of the unknown, constantly trying to predict and influence the future and reliant on an incomplete understanding of the past and the present

Information sources used by marketers (i.e., all information) will never be perfect – the need to make estimates and assumptions won't go away – but the new version of our Vividata database certainly provides a more solid foundation for marketing predictions & strategies.

<Read on for details on this powerful database!>

Short, sweet, and to the point... Oxford's Very Short Introductions to hundreds of topics

Published November 7, 2018 by Mark Bodnar

Photo of a few books from the Very Short Introduction seriesHave you ever been at a party (or in a tutorial... same thing...) when someone brought up a peripheral topic -- not core to your usual research area, but apparently relevant to your studies? 

As a seasoned scholar who understands that knowledge doesn't live in isolated silos, you certainly want to learn a bit more about such peripheral topics. 

As always, though, time is tight. As much as you love the depth of the millions of books in our collection, you really just need a reasonably brief overview of the topic...

<Read on to learn about read-on-a-bus intros to complex topics!>

Market Research for EntrepreNorth: #1 - Intro

Published October 26, 2018 by Mark Bodnar

These next few posts are intended for the participants in the EntrepreNorth program supported by SFU Radius, but they may prove useful for any entrepreneur who is at an early stage in their market planning.

My aim with these posts is try to give shape and direction to what can often be a nebulous and confusing process: secondary market research.  Along the way, I hope to touch on some big-picture questions...

<Read on for the intro to this series.>

Market Research for EntrepreNorth: #2 - Why

Published October 26, 2018 by Mark Bodnar

Experience & instinct are a good starting place…

I’m guessing that you’ve been living with your product idea – mulling it over for months, if not years – and perhaps you’ve already been working in the industry.  

You know your product already, and you probably have a pretty good idea who your main customers might be and how to reach them.

<Read on to read about the power & pitfall of relying on instinct & experience!>

 

Open access! Seven decades of historical public opinion polls & guide

Published October 25, 2018 by Mark Bodnar
Great news for those of who like both public opinion polls and open access to lots and lots of data!

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Ontario University Libraries openly release over seven decades of historical public opinion polls and guide

 
In advancement of library open access and collaborative stewardship of digital data in Canada, Ontario university libraries are pleased to announce the release of over seven decades of important public opinion data to the broader academic community and the public.
 
Included in the collection are...

<Read on for the details!>

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