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A current awareness resource for students & faculty members in Business & Economics

Macat Library series: Brief analysis of major economic & business theories

Published March 5, 2019 by Mark Bodnar

Image of the cover of the Macat Library volume on Adam Smith's "The Wealth of Nations"From Adam Smith's The Wealth of Nations to Karl Marx's Capital.. our library is full of classic writings in economics and business. 

Such publications are the bedrock of much that you are learning in your classes, so it's important that you understand them. Given your time constraints, why not start with a volume from The Macat Library series?

<Read on for some quick reads on deep topics!>

New books for new ventures!

Published February 16, 2019 by Mark Bodnar

If you've noticed your favourite librarian(s) looking frazzled and muttering about spreadsheets and deadlines lately, that's probably because we've been careening toward our fiscal year end... that wonderful time of year when we squeeze the last few cents out of our budgets to buy ebooks and books that we know will make your life easier. 

Think of it as sort of like shopping on Christmas Eve, but everyone gets books!

Those new titles are already starting to arrive, so I thought I'd highlight unwrap a few of them for you... Today's focus will be on titles that are useful for those who are starting new businesses.

<Read on for lots of great venture-starting titles!>

On orange juice and primary/secondary market research

Published January 15, 2019 by Mark Bodnar

basic drawing of an orange-coloured bottle next to a orange that has been cut openStudents in one of our marketing classes are going to be doing some primary research on Orange Juice this term.

If you're in that class, see below for some initial thoughts on resources that might be helpful as you frame your topic and design your study.

(And if you're not in that class, but just want a sample topic to use as you explore our powerful market research resources... read on!)

New content & functionality! Vividata for Canadian consumer data

Published January 14, 2019 by Mark Bodnar

Four puzzle pieces with a Canadian flag in the middle. Puzzle pieces are labeled: Opinions, Activities, Demographics, and Purchases.Marketing operates on the edge of the unknown, constantly trying to predict and influence the future and reliant on an incomplete understanding of the past and the present

Information sources used by marketers (i.e., all information) will never be perfect – the need to make estimates and assumptions won't go away – but the new version of our Vividata database certainly provides a more solid foundation for marketing predictions & strategies.

<Read on for details on this powerful database!>

Short, sweet, and to the point... Oxford's Very Short Introductions to hundreds of topics

Published November 7, 2018 by Mark Bodnar

Photo of a few books from the Very Short Introduction seriesHave you ever been at a party (or in a tutorial... same thing...) when someone brought up a peripheral topic -- not core to your usual research area, but apparently relevant to your studies? 

As a seasoned scholar who understands that knowledge doesn't live in isolated silos, you certainly want to learn a bit more about such peripheral topics. 

As always, though, time is tight. As much as you love the depth of the millions of books in our collection, you really just need a reasonably brief overview of the topic...

<Read on to learn about read-on-a-bus intros to complex topics!>

Market Research for EntrepreNorth: #1 - Intro

Published October 26, 2018 by Mark Bodnar

These next few posts are intended for the participants in the EntrepreNorth program supported by SFU Radius, but they may prove useful for any entrepreneur who is at an early stage in their market planning.

My aim with these posts is try to give shape and direction to what can often be a nebulous and confusing process: secondary market research.  Along the way, I hope to touch on some big-picture questions...

<Read on for the intro to this series.>

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