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A current awareness resource for students & faculty members in Business & Economics

New feature in Statista: Business Plan Export for fast access to relevant data

Published April 15, 2019 by Mark Bodnar

Our Statista database has a new feature: Business Plan Export

Just to be clear: Business Plan Export does not deliver a business plan!  It does, however, gather secondary data that you might need when creating such a plan (or for many other purposes) and make it very simple to download with just a few clicks.  

Although this tool appears to be primarily aimed at those who are starting a new business, I think it has a wider audience as it is a real timesaver regardless of what you plan to do with the result.

<Read on for details!>

2019 edition now available: Encyclopedia of Major Marketing Strategies

Published April 11, 2019 by Mark Bodnar

I'm very pleased to announce that SFU researchers now have online access to the most recent edition of the Encyclopedia of Major Marketing Strategies, a great source for case studies of major marketing campaigns from 2014 to 2018.

A continuation of Encyclopedia of Major Marketing Campaigns (1999, 2007, 2013), this fourth volume in the series expands its international coverage through 100 essays covering brands such as Lush, Uber, Snapchat... 

<Read on for more details!>

Mergent Archives: 100+ years of global corporate documents online for SFU researchers & alumni!

Published April 5, 2019 by Mark Bodnar

SFU researchers now have online access to a deep archive of historical business resources:  Mergent Archives!

Read on for details about...

  • Mergent Historical Annual Reports (1844–present)
  • Mergent/Moody’s Corporate Manuals (1909 onward)
  • Mergent/Moody’s Municipal & Government Manuals (1918 onward)
  • Mergent Bond Record (2004 onward)
  • The CRB Commodity  Yearbook (1939 onward)

S&P Capital IQ: Registering & troubleshooting

Published March 14, 2019 by Mark Bodnar

When I first announced that SFU researchers had access to S&P Capital IQ (aka "CapIQ") last summer, I mentioned that the account registration process had to take place while on campus... after which remote access would be possible.  

Most people have been able to register and access their CapIQ accounts without any issues, but we've encountered enough glitches that I thought some more detailed instructions might help...

<Read on for troubleshooting tips!>

Macat Library series: Brief analysis of major economic & business theories

Published March 5, 2019 by Mark Bodnar

Image of the cover of the Macat Library volume on Adam Smith's "The Wealth of Nations"From Adam Smith's The Wealth of Nations to Karl Marx's Capital.. our library is full of classic writings in economics and business. 

Such publications are the bedrock of much that you are learning in your classes, so it's important that you understand them. Given your time constraints, why not start with a volume from The Macat Library series?

<Read on for some quick reads on deep topics!>

New books for new ventures!

Published February 16, 2019 by Mark Bodnar

If you've noticed your favourite librarian(s) looking frazzled and muttering about spreadsheets and deadlines lately, that's probably because we've been careening toward our fiscal year end... that wonderful time of year when we squeeze the last few cents out of our budgets to buy ebooks and books that we know will make your life easier. 

Think of it as sort of like shopping on Christmas Eve, but everyone gets books!

Those new titles are already starting to arrive, so I thought I'd highlight unwrap a few of them for you... Today's focus will be on titles that are useful for those who are starting new businesses.

<Read on for lots of great venture-starting titles!>

On orange juice and primary/secondary market research

Published January 15, 2019 by Mark Bodnar

basic drawing of an orange-coloured bottle next to a orange that has been cut openStudents in one of our marketing classes are going to be doing some primary research on Orange Juice this term.

If you're in that class, see below for some initial thoughts on resources that might be helpful as you frame your topic and design your study.

(And if you're not in that class, but just want a sample topic to use as you explore our powerful market research resources... read on!)

New content & functionality! Vividata for Canadian consumer data

Published January 14, 2019 by Mark Bodnar

Four puzzle pieces with a Canadian flag in the middle. Puzzle pieces are labeled: Opinions, Activities, Demographics, and Purchases.Marketing operates on the edge of the unknown, constantly trying to predict and influence the future and reliant on an incomplete understanding of the past and the present

Information sources used by marketers (i.e., all information) will never be perfect – the need to make estimates and assumptions won't go away – but the new version of our Vividata database certainly provides a more solid foundation for marketing predictions & strategies.

<Read on for details on this powerful database!>

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