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A current awareness resource for students & faculty members in Business & Economics

This post is not about Netflix...

Published July 18, 2019 by Mark Bodnar

I spotted an interesting story in the Wall Street Journal this morning: "Netflix U.S. Users Decline, Sinking Its Stock --- Video service reports 130,000 fewer domestic subscribers in second quarter."

To be frank, what was interesting for me about this article wasn't the content -- as much as I like streaming Netflix shows while I fold the laundry, I don't really need an ongoing blow-by-blow of its subscriber numbers.  No, what caught my attention was that this would be a good chance to highlight a couple of my favourite SFU Library resources: Factiva and Statista

<Read on for details!>

On editorial cartoons: Valuable memes under threat

Published July 5, 2019 by Mark Bodnar

Editorial cartoon from January, 1975 featuring a bottle of coins with the label: Doctor Dave's 3-Way Relief For Natural Gas Pains: Speeds Instant Relief To Federal, Provincial, and Municipal Revenues.I caught a segment on CBC's The Current earlier this week about editorial cartoons facing an existential threat.  

Apparently one of the forces pushing editorial cartoons toward the brink is the prevalence of online memes, but I would argue that a false dichotomy is built into that statement. Cartoons that take a fresh, critical look at current events and public figures have been around as visual memes since long before Richard Dawkins coined the term. They were memes before memes were invented!

They aren't, however, free memes...   <Read on!>

Renewable energy industry information via SFU Library

Published May 31, 2019 by Mark Bodnar

I was just scanning the news (that's what a business researcher does to relax) and spotted the following story at the BBC site: Britain in two-week coal-free record.

As the article states, "Britain has not used coal to generate electricity for two weeks - the longest period since the 1880s." The move toward alternative energy sources is gathering momentum in the UK and having measureable impacts. [...]

Since I am an opportunist at heart, this is a chance for me to highlight the many alternative energy industry overviews available in our databases...

<Read on.. learn lots... take action...>

 

Advanced guide now available for Vividata: Canadian consumer info

Published April 30, 2019 by Mark Bodnar

This is just a brief post to let you all know that we now have an Advanced guide for our Vividata database, thanks to the hard work of one of my colleagues here in the library, Marianne!

Our Introduction to Vividata guide still covers the basics -- how to create and interpret a simple table -- but this new Advanced Vividata guide goes several steps further: deep into how to adjust the settings to create exactly the table you need, then how to read that table accurately.

<Read on for details!>

Mergent Intellect - information on industries, companies, and individuals for SFU researchers (including alumni!)

Published April 26, 2019 by Mark Bodnar

SFU students, faculty, staff, and alumni now have access to Mergent Intellect, a database of information on industries, companies, and people from such well-known business organizations as Hoover's, Dun & Bradstreet®, Mergent, Career Beam, Whitepages, Nielsen, and First Research. 
Yellow star with text: All SFU alumni have full, off-campus access to this valuable resource!

Mergent Intellect includes a mix of industry profiles and ratios, global company information, and North American resident/consumer information... 

 

<Read on for details!>

A feast of resources for those researching alternative protein markets!

Published April 24, 2019 by Mark Bodnar

A couple of our marketing classes are going to be doing some primary research on alternative protein products & consumers this semester.

In support of those classes, I've listed some key resources, but students in other classes may also want to use this post as a case study to learn about the powerful market research tools available to SFU researchers.  Bon appetite!

<Read on for a menu of delicious databases>

New feature in Statista: Business Plan Export for fast access to relevant data

Published April 15, 2019 by Mark Bodnar

Our Statista database has a new feature: Business Plan Export

Just to be clear: Business Plan Export does not deliver a business plan!  It does, however, gather secondary data that you might need when creating such a plan (or for many other purposes) and make it very simple to download with just a few clicks.  

Although this tool appears to be primarily aimed at those who are starting a new business, I think it has a wider audience as it is a real timesaver regardless of what you plan to do with the result.

<Read on for details!>

2019 edition now available: Encyclopedia of Major Marketing Strategies

Published April 11, 2019 by Mark Bodnar

I'm very pleased to announce that SFU researchers now have online access to the most recent edition of the Encyclopedia of Major Marketing Strategies, a great source for case studies of major marketing campaigns from 2014 to 2018.

A continuation of Encyclopedia of Major Marketing Campaigns (1999, 2007, 2013), this fourth volume in the series expands its international coverage through 100 essays covering brands such as Lush, Uber, Snapchat... 

<Read on for more details!>

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