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A current awareness resource for students & faculty members in Business & Economics

Useful little boxes: The power of psychographic clusters

Published February 5, 2018 by Mark Bodnar

line drawing of a head with a box inserted, combined with another drawing of a pencil ticking off a boxWe are all so much more than our age, income, opinions, or shopping habits... right?  Certainly we can't be dropped into simple boxes like that and expect to have much in common with our box-mates...

But what if you change the "or" of my first sentence into an "and"?   

My middle-aged, middle-income, ethnically diverse, and environmentally conscious household-with-teens is probably more similar to other households that tick all of those boxes than it is to a random Canadian household. [...]

This argument is at the root of the concept of psychographic clusters...  

<Read on to learn about the power of Prizm5 & our SimplyAnalytics database!>

New data on "Canadians at Work and Home" from Statistics Canada: GSS 2016 released

Published December 22, 2017 by Mark Bodnar

Another bit of welcome news from Statistics Canada this morning... they've published new data from the 2016 General Social Survey.  

Now, based solely on that one short phrase, you may not think it's worth reading further, but those who have used data from the General Social Survey know that its new cycle deals with "Canadians at Work and Home" and is deeply relevant to research areas in both economics and business.

<Read on to find out exactly how "deeply relevant" this data might be to your research!>

Statistics Canada logo: Canadian flag image and the name of the organization in both English and French.

Data-driven decisions: Statistics Canada, cannabis, and non-resident housing ownership

Published December 19, 2017 by Mark Bodnar

Decisions need data. 

line drawing of a hand holding a barchart - meant to represent "data"I'm sure I don't need to remind BUEC Buzz readers of the need for data as a foundation for decisions of all sorts... social policy, marketing, strategic planning, and beyond.

That's why I'm so pleased to open my email each morning and see new data from Statistics Canada on such hot topics as cannabis consumption and non-resident ownership of housing... <Read on for links to great data!>

EIU database: Upcoming cancellation & alternative resources

Published December 13, 2017 by Mark Bodnar

We've recently had to make the difficult decision to cancel our EIU (Economist Intelligence Unit) database subscription with very short notice. Usage of the EIU database had dramatically decreased in the last few years, resulting in an unsustainably high cost-per-use. Our access will cease at the end of 2017.

We would normally engage in a long period of consultation before making such a cancellation decision, but the renewal offer had a very short deadline and required a three-year commitment. We did not feel it would be prudent to lock ourselves into a multiyear contract for a resource that is so rarely used (only 65 downloads this year, compared to over 700 five years ago).

<Read on for details about remaining EIU content at SFU and alternative sources...>

Head-to-head pilot of 2 emerging-tech market report collections: Feedback needed!

Published November 17, 2017 by Mark Bodnar

Logos for BCC Research and Frost and Sullivan with a black-and-white image of a business man holding weighing scales between themA quick reminder as you all double-down on your research efforts for the crazy-busy fall semester:

We have pilot subscriptions for the next several months to two very powerful market analysis databases focused on emerging technologies. If you haven't tried BCC Research and Frost & Sullivan yet, check them out.  I've listed a few recent report titles from each database below to whet your appetite.   <Read on for more!>

New to SFU! BCC Research: Sci-tech market analysis

Published October 31, 2017 by Mark Bodnar

I am very pleased to announce that SFU researchers now have access to the full collection of reports by BCC Research!

BCC Research reports offer: 

"... analysis of global market sizing, forecasting and industry intelligence, covering markets where advances in science and technology are improving the quality, standard and sustainability of businesses, economies and lives."

Categories covered range from Advanced Materials to Semiconductor Manufacturing, touching on topics as diverse as medical devices, quantum dots, geothermal energy... <Read on for more!>

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