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BUEC Buzz blog

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A current awareness resource for students & faculty members in Business & Economics

Marketing Tanzanian tourism

Published September 1, 2020 by Mark Bodnar

flag of Tanzania

Our BUS 447 (Global Marketing Management) students will be working on projects that involve the amazing United Republic of Tanzania this term, with a focus on Tanzania's tourism industry.

I've compiled a brief list of relevant sources to support that class... and I thought I'd share it here in case others are interested in such topics.

<Read on!>

Renewed and ready for research: Frost & Sullivan emerging tech reports

Published August 17, 2020 by Mark Bodnar

logo of Frost & SullivanI'm very pleased to announce that we've renewed our subscription to the Frost & Sullivan database for another year. 

For those who are new to it, F&S is our main source for market research focused on emerging technology products, markets, and strategies.  

To give you a sense of the type of content you'll find in F&S, consider these recent additions to the collection of over 50,000 reports, grouped by industry...

<Read on for examples of the great reports in this valuable database!>

Researching Indigenous business topics: New guide to save you time!

Published June 24, 2020 by Mark Bodnar

Screen capture showing the table of contents of the new guide: background info, books & ebooks, articles, company directories, associations & industry organizations, government, miscellaneous, and additional research guidesI'm very pleased to announce that SFU researchers now have a detailed research guide available on Indigenous business resources!

An increasing number of SFU assignments, courses, and programs in Business (and beyond!) are focusing on ways to work with and for Indigenous communities on business and economic development projects. Our new guide is intended to save you time and effort... 

<Click to learn more... including about some hidden treasures!>

One step forward: Contactless hold pick-up & scanning of book chapters

Published June 22, 2020 by Mark Bodnar

Drawing of a small stack of booksAs with much of society, we are slowly -- and very, very carefully -- starting to take some steps toward relaunching access to some of our physical resources.

I hope you all know that our many online resources and services have remained available throughout the COVID disruption. That is, the loss of access to our library buildings and print items, though certainly frustrating at times, has also highlighted the incredible growth of the many ways we support research beyond our walls

Nevertheless, it will still be wonderful to start allowing at least mediated access to some of the thousands of print items in our huge collection: as of this week, we are now offering...

<Click here for details!>

Actions vs words: New video on using news to research companies

Published May 16, 2020 by Mark Bodnar

Screen capture of the title screen of video: "Actions vs Words: Understanding a Company's Strategies Using News SourcesAnother video on business research skills & resources! 

As you can probably figure out from the title, this one is about using news sources to gather information about what a company has been doing so that you can infer the company's strategy, rather than relying solely on the company's explicit statements or third-party analysis. That is, focusing on actions vs. words.  

And it includes a brief demonstration of one of our main news article databases here at SFU: Factiva.

<Read on for details.>

Films on Demand: Streaming video for SFU courses

Published May 11, 2020 by Mark Bodnar

Happy Monday, all -- and Happy "First Day of Classes!"Logo of the Films on Demand streaming video collection.

In our current remote-only world, many instructors and students are looking for streaming videos to liven up classes. With that in mind, the SFU Library has started a short-term subscription to a collection of over 34,000 videos in all subject areas: the Films on Demand: Master Academic Collection.

A few examples of Business/Economics videos from this collection: 

<Click here for more!>

 

New video! Secondary Research for Business Decisions: Foundations for Estimates

Published April 15, 2020 by Mark Bodnar

Cover image from video: Secondary Research for Business Decisions: Foundations for EstimatesAnyone who has taken such courses as BUS 343 (Introduction to Marketing) and BUS 360W (Business Communication) knows that being able to find and evaluate published information to support a decision is a core skill in all areas of Business.  (And, frankly, in most other subjects... and in life in general!)

However, before you can focus on finding and evaluating information, it's important to have a clear understanding of the definition of secondary research -- especially of its built-in flaws and how they might influence how you plan your search and evaluate your results.

With that in mind, I've created a video...

<Read on for more!>

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