Going to the movies? Researching a strategy shift for a theatre chain
As consumer behaviour, technology, and new competitors all eat into the traditional movie-going market, how should the executives at a Canadian chain of cinemas adjust their company's strategy to survive and even thrive?
This post was written primarily to support some Summer 2025 BUS360W students, but may be of broader interest to those who are researching changing media consumption patterns, the movie theatre industry, etc.