A few brief thoughts about resources for those 4th-year marketing students who are working on a project involving the Sustainable Development Goals...
BUEC Buzz blog
I understand that some of our Business students are doing a marketing project involving bicycle-sharing systems. The core of that assignment requires primary market research (surveys, etc.), but we all know that secondary research is still important in such cases: to provide the context for the primary work; to learn from the methodologies used by others (sample questions, variable descriptions, etc.); and to avoid re-doing work that has already been done to an acceptable degree.
Research has shown that students who make the effort to learn how to efficiently use their library are 94.6% more likely to get an "A"!
OK, I made that statistic up, but I'm sure the numbers are that high... :-) Learning how to quickly find and use the hundreds of library databases will definitely get you to the best material faster -- leaving you lots more time to focus on the analysis required for your assignments.
Take charge of your library education with the workshops and other services below.
People tend to first think of scholarly journal articles when they consider the intellectual production of a university, but knowledge takes many forms. An astonishing number of books, films, chapters, and other non-article publications are created here at SFU, and each year the SFU Library holds a party to highlight and celebrate the great work of our university.
9400! That's how many IBISWorld reports were downloaded by SFU researchers in the last three months of 2014. When you consider that very little assignment research happens in December, that means that we averaged over 4000 reports/month in October and November.