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A current awareness resource for students & faculty members in Business & Economics

Mergent Intellect - information on industries, companies, and individuals for SFU researchers (including alumni!)

Published April 26, 2019 by Mark Bodnar

SFU students, faculty, staff, and alumni now have access to Mergent Intellect, a database of information on industries, companies, and people from such well-known business organizations as Hoover's, Dun & Bradstreet®, Mergent, Career Beam, Whitepages, Nielsen, and First Research. 
Yellow star with text: All SFU alumni have full, off-campus access to this valuable resource!

Mergent Intellect includes a mix of industry profiles and ratios, global company information, and North American resident/consumer information... 

 

<Read on for details!>

A feast of resources for those researching alternative protein markets!

Published April 24, 2019 by Mark Bodnar

A couple of our marketing classes are going to be doing some primary research on alternative protein products & consumers this semester.

In support of those classes, I've listed some key resources, but students in other classes may also want to use this post as a case study to learn about the powerful market research tools available to SFU researchers.  Bon appetite!

<Read on for a menu of delicious databases>

New feature in Statista: Business Plan Export for fast access to relevant data

Published April 15, 2019 by Mark Bodnar

Our Statista database has a new feature: Business Plan Export

Just to be clear: Business Plan Export does not deliver a business plan!  It does, however, gather secondary data that you might need when creating such a plan (or for many other purposes) and make it very simple to download with just a few clicks.  

Although this tool appears to be primarily aimed at those who are starting a new business, I think it has a wider audience as it is a real timesaver regardless of what you plan to do with the result.

<Read on for details!>

2019 edition now available: Encyclopedia of Major Marketing Strategies

Published April 11, 2019 by Mark Bodnar

I'm very pleased to announce that SFU researchers now have online access to the most recent edition of the Encyclopedia of Major Marketing Strategies, a great source for case studies of major marketing campaigns from 2014 to 2018.

A continuation of Encyclopedia of Major Marketing Campaigns (1999, 2007, 2013), this fourth volume in the series expands its international coverage through 100 essays covering brands such as Lush, Uber, Snapchat... 

<Read on for more details!>

Mergent Archives: 100+ years of global corporate documents online for SFU researchers & alumni!

Published April 5, 2019 by Mark Bodnar

SFU researchers now have online access to a deep archive of historical business resources:  Mergent Archives!

Read on for details about...

  • Mergent Historical Annual Reports (1844–present)
  • Mergent/Moody’s Corporate Manuals (1909 onward)
  • Mergent/Moody’s Municipal & Government Manuals (1918 onward)
  • Mergent Bond Record (2004 onward)
  • The CRB Commodity  Yearbook (1939 onward)

Macat Library series: Brief analysis of major economic & business theories

Published March 5, 2019 by Mark Bodnar

Image of the cover of the Macat Library volume on Adam Smith's "The Wealth of Nations"From Adam Smith's The Wealth of Nations to Karl Marx's Capital.. our library is full of classic writings in economics and business. 

Such publications are the bedrock of much that you are learning in your classes, so it's important that you understand them. Given your time constraints, why not start with a volume from The Macat Library series?

<Read on for some quick reads on deep topics!>

New books for new ventures!

Published February 16, 2019 by Mark Bodnar

If you've noticed your favourite librarian(s) looking frazzled and muttering about spreadsheets and deadlines lately, that's probably because we've been careening toward our fiscal year end... that wonderful time of year when we squeeze the last few cents out of our budgets to buy ebooks and books that we know will make your life easier. 

Think of it as sort of like shopping on Christmas Eve, but everyone gets books!

Those new titles are already starting to arrive, so I thought I'd highlight unwrap a few of them for you... Today's focus will be on titles that are useful for those who are starting new businesses.

<Read on for lots of great venture-starting titles!>

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