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A current awareness resource for students & faculty members in Business & Economics


Is (enter company/brand name) Canadian?

Published by Mark Bodnar

The hottest business research question these days, at least north of the 49th parallel, is whether a company or brand is Canadian. Defining "Canadian" can often be difficult (polite? open to multiculturalism? likes hockey?), but one would think it would be a straightforward yes/no answer when it comes to businesses and brands. Sadly, as is so often the case, it's usually more complex than we expect or want.

Consider the following news item from CBC: Is Tim Hortons Canadian? The author does a great job of digging through Tim's history & current situation to try to determine the company's "home" country...

<Read on for random musings on researching such topics, as well as for tips and guides.>

Financial Times at SFU: renewed + new class-discussion-starter feature!

Published by Mark Bodnar

I'm pleased to report that we've renewed our Financial Times subscription. SFU's full access to this major news source has been extended to June 2026 for all SFU students, instructors, and staff.

logo of the Financial Times

<Read on for details on the surprising range of content in the FT and on the new "Business School Professors' Picks" feature... a fast route to planning current events discussions in your classes!>

On finding federal government public opinion survey results

Published by Mark Bodnar

Public opinion polling results can be a gold mine for both business and economics researchers. Whether you are focusing on the incentives that drive business owners, no-show fees in restaurants & medical offices, or opinions about cell phone prices, there's a good chance you will find published polling results to factor into your analysis.

I tend to focus first on the major polling firms that we see mentioned in the news — e.g., Ipsos, Research Co., Angus Reid, Abacus, Léger, Nanos, Earnscliffe, and Environics — but there's a hidden gem that I sometimes forget to check: the public opinion research reports commissioned by various agencies of our federal government...

<Read on for details on how to find opinion survey results from the Canadian government!>

PWHL fans, social media usage, Chinese Canadian consumers and more! New Vividata reports for SFU researchers

Published by Mark Bodnar
Cover image of Vividata's Going Social report
If you're searching for survey-based data on Canadians' media use, leisure habits, and product consumption, it's hard to beat our Vivintel database. The organisation behind Vivintel — Vividata — has been collecting and publishing extremely detailed data via large-scale studies of Canadians for decades.

The problem, however, with "extremely detailed data" is that extracting and interpreting exactly what you need from the Vivintel database can be tedious and at times frustrating. You might want to start by browsing some of the infographic-laden reports published by the same organisation...

<Read on to learn about 4 new Vividata reports now available for SFU researchers!>