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A current awareness resource for students & faculty members in Business & Economics

Ingredients for successful taste tests: Supporting your primary market research

Published September 5, 2019 by Mark Bodnar

A couple of our classes are going to be doing some primary consumer/market research this term in which they design and conduct taste tests.  

It's rare that I get a chance to blog about our many resources aimed at supporting primary research, so I thought I'd use this topic as an opportunity to riff a bit about the cool stuff available.  Even if your primary research has nothing to do with taste tests, you might find the following resources and search techniques useful.

1. Let's start with one of the odder resources...

<Read on to learn about MSH, PsycTests, and much more!>

What do amusement parks, bread, and wireless telecom have in common?

Published September 4, 2019 by Mark Bodnar

logo for IBISWorld Industry Reports databaseI was just scanning the usage stats for our IBISWorld database -- a key source for overviews of industries in Canada, the USA, and China. 

During the month of August, likely the slowest period of the year for research and instruction here at SFU, our researchers downloaded almost 1100 IBISWorld reports.

If past patterns hold true, a further 10,000+ IBISWorld reports will be downloaded and used in SFU assignments this semester.

<Read on to find out how amusement parks, bread, and wireless fit into this story...>

SimplyAnalytics: When only local market info will quench your thirst

Published September 3, 2019 by Mark Bodnar

line drawing of a person on a desert island"Water, water everywhere, / Nor any drop to drink"

It's rare that we get a chance to quote poetry here in the BUEC Buzz, let alone a 185-year-old poem by a master like Samuel Coleridge... but this line from The Rime of the Ancient Mariner is oddly apropos of the frustration involved in trying to research a local market in our information age.  

We are all awash in information, so it can seem like doing good market research requires just a Google search or two -- a quick dip with a cup over the side of the boat...

<Read on to learn about the thirst-quenching benefits of SimplyAnalytics!>

Business and Indigenous Communities in BC

Published August 27, 2019 by Mark Bodnar

One of our MBA classes has an assignment in which they need to build value cases for hypothetical development proposals affecting specific Indigenous communities in BC.

We thought we'd gather key resources into a few blog posts to help the students, as well as anyone else who is researching this important topic. We'll string the posts together with the tag "business and Indigenous communities" (long, but descriptive!).

This first post will be focused on broad websites that provide information about the economies and cultures of multiple communities...

<Read on!>

Markets and marketing in Africa & Rwanda

Published August 26, 2019 by Mark Bodnar

flag of RwandaOur BUS 447 (Global Marketing Management) students will be focusing on the beautiful country of Rwanda this term.

I've compiled a brief list of relevant sources to support that class... and I thought I'd share it here in case others are interested in such topics. 

<Read on!>

This post is not about Netflix...

Published July 18, 2019 by Mark Bodnar

I spotted an interesting story in the Wall Street Journal this morning: "Netflix U.S. Users Decline, Sinking Its Stock --- Video service reports 130,000 fewer domestic subscribers in second quarter."

To be frank, what was interesting for me about this article wasn't the content -- as much as I like streaming Netflix shows while I fold the laundry, I don't really need an ongoing blow-by-blow of its subscriber numbers.  No, what caught my attention was that this would be a good chance to highlight a couple of my favourite SFU Library resources: Factiva and Statista

<Read on for details!>

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