One of this fall's BUS 345 sections is going to be conducting some taste test experiments as they learn about primary market research. As is often the case, I see their assignment as an opportunity to highlight some powerful research resources available for all SFU researchers while also helping the BUS 345 students.
If you're in BUS 345 and doing a taste test assignment, start here for time-saving tips. If, on the other hand, you are doing any other sort of primary market research, still start here because there's a good chance these tips apply to your work as well!
Having a solid understanding of how both finance and investments work is useful for students in all areas of business & economics, not just those who pursue a finance concentration. Many SFU finance students opt to become Chartered Financial Analysts via the CFA Institute, but that's likely overkill for most non-finance students: becoming a CFA Charterholder involves completing (and paying for) a comprehensive series of exams on all aspects of the modern investment industry.
Fortunately, there's now an à la carte way to acquire some of the foundational CFA knowledge — with no cost to SFU people (but also no official certification at the end). We own ebook copies of many recent CFA books & workbooks, so you can read and practice what and when you want.
