SFU students, faculty, staff, and alumni now have access to Mergent Intellect, a database of information on industries, companies, and people from such well-known business organizations as Hoover's, Dun & Bradstreet®, Mergent, Career Beam, Whitepages, Nielsen, and First Research.
Mergent Intellect includes a mix of industry profiles and ratios, global company information, and North American resident/consumer information...
A couple of our marketing classes are going to be doing some primary research on alternative protein products& consumers this semester.
In support of those classes, I've listed some key resources, but students in other classes may also want to use this post as a case study to learn about the powerful market research tools available to SFU researchers. Bon appetite!
Our Statista database has a new feature: Business Plan Export.
Just to be clear: Business Plan Export does not deliver a business plan! It does, however, gather secondary data that you might need when creating such a plan (or for many other purposes) and make it very simple to download with just a few clicks.
Although this tool appears to be primarily aimed at those who are starting a new business, I think it has a wider audience as it is a real timesaver regardless of what you plan to do with the result.
I'm very pleased to announce that SFU researchers now have online access to the most recent edition of the Encyclopedia of Major Marketing Strategies, a great source for case studies of major marketing campaigns from 2014 to 2018.
A continuation of Encyclopedia of Major Marketing Campaigns (1999, 2007, 2013), this fourth volume in the series expands its international coverage through 100 essays covering brands such as Lush, Uber, Snapchat...
When I first announced that SFU researchers had access to S&P Capital IQ (aka "CapIQ") last summer, I mentioned some steps required to first register for an account.
Most people have been able to register and access their CapIQ accounts without any issues, but we've encountered enough glitches that I thought some more detailed instructions might help...
Whether the race you're about to run is a job hunt, a new product launch, or a strategic analysis of a company, a recent industry overview is a perfect starting point.
From Adam Smith's The Wealth of Nations to Karl Marx's Capital.. our library is full of classic writings in economics and business.
Such publications are the bedrock of much that you are learning in your classes, so it's important that you understand them. Given your time constraints, why not start with a volume from The Macat Library series?
Does your research require access to data on board composition or environmental, social & governance (ESG) indicators for corporations? If so, then I have some great news for you regarding...
If you've noticed your favourite librarian(s) looking frazzled and muttering about spreadsheets and deadlines lately, that's probably because we've been careening toward our fiscal year end... that wonderful time of year when we squeeze the last few cents out of our budgets to buy ebooks and books that we know will make your life easier.
Think of it as sort of like shopping on Christmas Eve, but everyone gets books!
Those new titles are already starting to arrive, so I thought I'd highlight unwrap a few of them for you... Today's focus will be on titles that are useful for those who are starting new businesses.
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