When it comes to finding inspiration, designers (including product designers) and artists still turn to books and magazines. Whether it's a feature in a glossy magazine or an in-depth interview with a contemporary artist, such resources are easy to browse, sample, flip through, and explore in depth, and they can jumpstart your creativity.
I'm very pleased to announce that SFU researchers now have online access to the most recent edition of the Encyclopedia of Major Marketing Strategies, a great source for case studies of major marketing campaigns from 2014 to 2018.
A continuation of Encyclopedia of Major Marketing Campaigns (1999, 2007, 2013), this fourth volume in the series expands its international coverage through 100 essays covering brands such as Lush, Uber, Snapchat...
From Adam Smith's The Wealth of Nations to Karl Marx's Capital.. our library is full of classic writings in economics and business.
Such publications are the bedrock of much that you are learning in your classes, so it's important that you understand them. Given your time constraints, why not start with a volume from The Macat Library series?
I've mentioned before that the giant umbrella of economics seems to cover almost every other subject, and I've discussed the fact that pretty much anything that involves means & ends, desires & decisions, or creation & consumption has an economics perspective.
That broad definition is obvious from a quick scan of the titles listed below. These new books and ebooks -- all available for SFU researchers -- touch on the economics of everything from love, art & happiness all the way through to war, nuclear proliferation & natural disasters.
There's an old saying that "twice is a coincidence, but three times is a trend." In the last half hour I've spotted three new cannabis/marijuana business related resources in our collection, tipping us over into trend territory.
Such a trend toward information on the business aspect of marijuana isn't really a surprise: with legalization just around the corner, businesses have been scrambling for months (if not years) to line up a good starting position. The people who produce the reports, data, and ebooks needed to support new businesses have also been scrambling to fill this new niche.
If you are among those who are looking into this new market (academically or entrepreneurially), check out these new resources available through the SFU Library:
However, in celebration of International Women's Day, I thought I'd highlight some of the positive stories and practical guidance about (and from) women entrepreneurs, leaders, and employees...
Sometimes you need the big picture of an industry before you can dive in for deeper research: a brief history of the industry's development; a description of its structure; or a list of key countries and companies... just enough to guide the next steps in your analysis.
For those purposes (and more!) SFU researchers should check out our new online access to the 6th edition (2017) of the Encyclopedia of Global Industries. [...]
