I'm very pleased to announce that SFU instructors, students, and alumni now have unlimited access to over 4200 case studies in the Sage Business Cases database!
Sage Business Cases is a global and diverse collection of case studies designed to help students see theoretical business concepts put into practice. Sage has ensured broad coverage by partnering with well-known business case producers from around the world such as...
A couple years ago I collaborated with our Interactive Arts & Technology Librarian on a series of posts about one of the "wicked problems" of our modern world: sustainability in the textile & fashion industries.
That series was published to support an interdisciplinary cohort of students in our Business of Design program, all of whom were working on projects to change the way fashion and its materials are designed, produced, purchased, and discarded... change of the sort that our world so desperately needs.
The word "change" is key here. The Business of Design program has changed to Make Change Studio, but the students involved are still trying to change the world, and they've returned to the topic of fixing fast fashion.
One of our marketing classes (BUS 345 E100) is going to be doing some primary research on alternative protein products& consumers again this semester.
In support of that class, I've listed some key resources, but students in other classes may also want to use this post as a case study to learn about some of the powerful market research tools available to SFU researchers. Bon appetite!
If I were to ask you to do some research for an essay, you'd probably assume I was referring to digging up some academic journal articles, right? The connection between scholarly articles and essays is undeniably strong, and with good reason: the peer review process involved in publishing such articles ensures their high quality.
Nevertheless, there is a vast world of information beyond journals. For many assignments it may be acceptable to cite government reports, think tank analysis, ebook chapters, and even news articles...
To be frank, what was interesting for me about this article wasn't the content -- as much as I like streaming Netflix shows while I fold the laundry, I don't really need an ongoing blow-by-blow of its subscriber numbers. No, what caught my attention was that this would be a good chance to highlight a couple of my favourite SFU Library resources: Factiva and Statista.
A couple of our marketing classes are going to be doing some primary research on alternative protein products& consumers this semester.
In support of those classes, I've listed some key resources, but students in other classes may also want to use this post as a case study to learn about the powerful market research tools available to SFU researchers. Bon appetite!
Our Statista database has a new feature: Business Plan Export.
Just to be clear: Business Plan Export does not deliver a business plan! It does, however, gather secondary data that you might need when creating such a plan (or for many other purposes) and make it very simple to download with just a few clicks.
Although this tool appears to be primarily aimed at those who are starting a new business, I think it has a wider audience as it is a real timesaver regardless of what you plan to do with the result.
There's an old saying that "twice is a coincidence, but three times is a trend." In the last half hour I've spotted three new cannabis/marijuana business related resources in our collection, tipping us over into trend territory.
Such a trend toward information on the business aspect of marijuana isn't really a surprise: with legalization just around the corner, businesses have been scrambling for months (if not years) to line up a good starting position. The people who produce the reports, data, and ebooks needed to support new businesses have also been scrambling to fill this new niche.
If you are among those who are looking into this new market (academically or entrepreneurially), check out these new resources available through the SFU Library:
The title is pretty much self explanatory. I thought I'd mention it here because doing so gives me a chance to talk about the hot topic of data visualization and the indispensable Journalists' Resource...
I just received the latest usage report on our