Advanced guide now available for Vividata: Canadian consumer info

This is just a brief post to let you all know that we now have an Advanced guide for our Vividata database, thanks to the hard work of one of my colleagues here in the library, Marianne!

Our Introduction to Vividata guide still covers the basics -- how to create and interpret a simple table -- but this new Advanced Vividata guide goes several steps further: deep into how to adjust the settings to create exactly the table you need, then how to read that table accurately.

Never heard of Vividata?  It's a powerful resource that provides a deeper understanding of Canadian demographics, opinions, activities, and purchases. See our blog post from earlier this year to learn more.

 

-- Mark
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Mark Bodnar
mbodnar@sfu.ca
Business & Economics Librarian

Update: July 2019: We published a revised version of our Advanced guide in May.  I've changed the links above to go to the new version.