These next few posts are intended for the participants in the EntrepreNorth program supported by SFU Radius, but they may prove useful for any entrepreneur who is at an early stage in their market planning.
My aim with these posts is try to give shape and direction to what can often be a nebulous and confusing process: secondary market research. Along the way, I hope to touch on some big-picture questions:
• What is secondary research, and why should you bother doing it?
• Who are the key publishers of the sorts of information you need, especially if you are hoping to find free information?
• How can we evaluate, discuss, and use information that is, by definition, imperfect?
OK, so now that you know the destination, let’s get started by talking about the role of research in a world where personal experience is so important. Read on!