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A current awareness resource for students & faculty members in Business & Economics

Our short survey is a win-win-WIN situation!

Published by Mark Bodnar
Simple line drawing of people offering opinions
If you're reading this post, you probably already know something about SFU Library's services, spaces, and resources.

And if you know and use our services to any extent at all, you probably have some opinions on what's working and what could be improved.

And if you have such opinions, you may have also wished that there was an efficient and impactful way to share them...

<Read on to learn about our survey & prizes!>

Spark your research creativity! GIS Day on Nov. 15th

Published by Mark Bodnar
Logo for GIS Day: November 15, 2023: cohosted by SFU Library and SFU Department of Geography
One of the great benefits of working/studying in a large university like SFU is the increased potential for innovative ideas and approaches to spread between subjects. If you can take the time to step outside of your own department or faculty now and then — and out of the box of your discipline's usual perspective — you may learn something that allows you to see your own research area in a new way.

Take, for instance, GIS (Geographic Information Systems): this standard tool of the Geography Dept. has wide application in almost any subject. Visualizing, and thinking spatially about, a topic can unlock new insights obscured by standard data tables and dense text — regardless of whether you're analyzing supply chains, economic development, consumer behaviour, or housing prices.

<Read on for details about GIS Day on Nov. 15!!>

Not just numbers: Statistics Canada's educational resources

Published by Mark Bodnar
Logo of Statistics Canada.
Use Statistics Canada's growing suite of videos, podcasts, and other resources to quickly learn about current economic issues that are in the news and shaping our lives. From inflation to supply chain dynamics, if you need a fast and authoritative route to understanding core concepts, check out Statistics Canada!

To help you get started, here are a few of Statistics Canada's resources that caught my eye...

<Read on for videos, podcasts, and more!!>

On Indigenous tourism: sources & searches

Published by Mark Bodnar
Book cover of SFU Library ebook: Indigenous Tourism: Cases from Australia & New Zealand

There's been growing interest in the topic of Indigenous tourism from students in many subject areas. We thought a post about research resources and search strategies might save everyone some time and effort, plus it's a chance for us to highlight some of our favourite databases and search tricks...

<Read on for many time-saving tips!!>

Ingredients for successful taste tests + other primary market research

Published by Mark Bodnar
Simple line drawing of a smiling heart with a fork and a knife above it.
One of this fall's BUS 345 sections is going to be conducting some taste test experiments as they learn about primary market research. As is often the case, I see their assignment as an opportunity to highlight some powerful research resources available for all SFU researchers while also helping the BUS 345 students.

If you're in BUS 345 and doing a taste test assignment, start here for time-saving tips. If, on the other hand, you are doing any other sort of primary market research, still start here because there's a good chance these tips apply to your work as well!

<Read on for many time-saving tips!!>

CFA and beyond: resources on finance & investing

Published by Mark Bodnar
Logo of the CFA Institute
Having a solid understanding of how both finance and investments work is useful for students in all areas of business & economics, not just those who pursue a finance concentration. Many SFU finance students opt to become Chartered Financial Analysts via the CFA Institute, but that's likely overkill for most non-finance students: becoming a CFA Charterholder involves completing (and paying for) a comprehensive series of exams on all aspects of the modern investment industry.

Fortunately, there's now an à la carte way to acquire some of the foundational CFA knowledge — with no cost to SFU people (but also no official certification at the end). We own ebook copies of many recent CFA books & workbooks, so you can read and practice what and when you want.

<Read on for details on our new CFA ebooks and much more!>

Highlights from Sage Business Cases: express & raw!

Published by Mark Bodnar

Sage Business Cases slogan: Discover the real world of business for best practices and professional success.
An increasing number of Beedie instructors are incorporating case studies from Sage Business Cases (SBC) into their courses. With a diverse collection of 5500+ cases covering all aspects of business, SBC has a case to fit almost every classroom need. And I truly do mean diverse — Sage's cases are published by partners around the world, and Sage fills in gaps by commissioning cases on undertreated perspectives and issues.

Much of that should be old news to many Buzz readers, but it's good background for another aspect of Sage's diversity that I want to talk about today: diversity of case depth and form. At first glance, all cases sort of look the same: a statement about learning outcomes, several pages of narrative text with videos or data tables embedded where relevant, then some probing discussion questions. However, some of the case types within SBC take a different approach. Let me illustrate with two very different examples: Express Cases and Yale Raw Cases...

<Read on for details!

Don't reinvent the wheel: start with these sources when creating a new survey!

Published by Mark Bodnar
Simple line drawing of a clipboard with a question mark and some check marks.
Creating a survey sounds super easy at first: you just pepper your respondent with questions about the things you want to know... Do you like my product/recycling/the colour blue?

Sadly, as with so many things in research, the simple approach is, well, overly simplistic. You need to be certain all of your questions are unambiguous — likely to be interpreted accurately and consistently each time and by each respondent — and that they yield exactly the information you need. Coming up with a well-formed question takes more time and expertise than you'd expect!

Wouldn't it be great if there was a source listing hundreds of questions that have been asked in prior academic marketing studies? One where you could look up a subject and find questions that have been used in studies published in top marketing journals. And, since we're dreaming, wouldn't it be even better if the description of each question included comments on its reliability and validity, details on earlier studies that used versions of the same question, and a citation for a recent article in which the question is mentioned?

Well, welcome to the SFU Library, where (some) dreams come true!

<Read on for sources & search tricks!>

Mákook pi Sélim: Indigenous stories, trends, issues and successes in business

Published by Mark Bodnar
Screen capture of the cover of the June 2023 issue of Mákook pi Sélim
Just in time for National Indigenous Peoples Day, Business in Vancouver has published its 5th semi-annual issue of Mákook pi Sélim. 

"[E]ntirely written by Indigenous journalists, writers and columnists," Mákook pi Sélim "is a dedicated space to highlight Indigenous stories, trends, issues and successes in business."


<Read on to learn more about this BiV magazine, our super-detailed Indigenous Business research guide, and a new ebook edition of "21 things you may not know about the Indian Act"...>

Identifying megatrends when a big-picture perspective is required

Published by Mark Bodnar
Simple line drawing of a bar + line chart with a question mark above it.
I've mentioned in past posts that you can't really do much in business without paying attention to the news. The world is changing constantly, so in addition to researching what is already known, it's important to also seek answers to such forward-looking questions as... 

"What's changing today that might affect industry X, market Y, and consumer-type Z?"


"Can I draw inferences about the effects of those changes on my organization, so I can prepare ahead of time (and perhaps ahead of others)?"

I truly believe there is no substitute for regularly reading general, business, and industry news to spot any clues that might help answer such questions. There are, however, shortcuts that can highlight "big picture" changes happening across society and help you understand their potential implications...

<Read on to discover megatrend reports, ebooks, articles...!>