A current awareness resource for students & faculty members in Business & Economics

On cheese as a route to market research skills...

Published September 9, 2018 by Mark Bodnar

line drawing of a block of cheese with a yellow background

>> What do you call cheese that doesn't belong to you? <answer>

My favourite cheese-focused assignment is back! To support the BUS 345 students who are working on this taste-test-focused research assignment, I've updated the links in the following two blog posts:

On cheese: Markets, consumers, taste tests, and more
On taste tests and primary research (redux)

And for those who aren't lucky enough to be in BUS 345 this semester... you, too, may find it interesting to use the cheese topic as a way to learn more about our amazing marketing databases via the posts above. Explore with a purpose!

Let me know if you have any questions.

-- Mark
___________
Mark Bodnar
Business & Economics Librarian
mbodnar@sfu.ca

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