A current awareness resource for the students and faculty members in the Criminology department.

Do you live on Electric Avenue?

Published August 5, 2014 by Yolanda Koscielski

According to our new SimplyMap database, many Vancouverites live in an "Electric Avenue" neighborhood. Electric Avenue is 1 of 66 Canadian lifestyle types, as defined by the PRISM C2 segmentation system in SimplyMap, and based on psychographic and geodemographic data. Electric Avenuers live in "older, crowded neighbourhoods" and "spend freely on music, books, natural foods and electronics".

Use SimplyMap to map your own geographic area and explore numerous business and marketing variables within it, such as:

Daytime population estimates
Detailed household spending (276 spending categories, including charitable donations)
Lifestyle types (examples: "Daytrippers & Nightowls","Pets and PCs", "Urban Spice" )
Digital dataset: use of technology and social media
Health data from the Canadian Consumer Health Survey
Business profiles (how many yoga studios are in a 1 km radius from my home?)

Alternatively, use SimplyMap to search for a neighbourhood in Canada based on your chosen variables.