We're seen as green! Statista's Made-In-Country-IndexPublished by Mark Bodnar
I see that Statista has just published a new edition of their Made-In-Country-Index (MICI), and, as subscribers to the Statista database, SFU researchers have full access to the entire 127-page MICI report!
Non-subscribers can still download a free summary, an interview with the study author, and several infographics highlighting key trends in the MICI data, but you'd have to go to the full report via the SFU Library site to find out that...
- Canada tied with Japan for the largest net change in country image perception compared to last year;
- Canada scored the highest on perception of our products' sustainability/eco-friendliness & fair production; and
- Besides ourselves, our products are most highly ranked among the citizens of Israel, Algeria, Portugal, Switzerland, and those folks to the south of us who are responsible for 70% of our trade (USA).
Never tried Statista? Check out my earlier blog posts that have mentioned it, especially the initial announcement, then explore and let me know what you think. Our pilot, one-year subscription still has 6 months to go, but we'll need to make a decision soon on whether or not it's valuable enough to keep. Your opinion matters!
Business & Economics Librarian
Image credit: Canada Flag-Map: https://pixabay.com/en/canada-flag-map-country-42703/