Two new e-commerce "how-to" / overview resources

SFU researchers now have online access to a couple new e-commerce reference sources:

Gale Encyclopedia of E-Commerce (2nd ed. - 2012)

"Provides access to the world of Internet commerce and addresses the concerns of those who want to join the ranks of the Internet business community. Features 470 essays on topics related to the emerging world of e-commerce. Includes profiles of individuals and organizations considered to be the industry leaders and innovators and covers significant events, case studies and legal issues important to understanding the current e-commerce environment."

Entries range from Adhocracy to Zynga Inc.

Gale E-Commerce Sourcebook (2nd ed. - 2012)

"Combines a variety of information including approximately 100 how-to topical entries covering the most commonly asked questions relating to e-commerce. Topics include how to write business and marketing plans, secure financing, and evaluate candidates for designing a website. Covers directory listings of approximately 4,700 associations, consultants, and other organizations related to e-commerce as well as the top 250 leading e-commerce companies worldwide."

Includes such "How To" entries as:

• Multilingual Issues in E-Commerce
• Return on Investment (ROI) Metrics for E-Commerce Services
• Multimedia in E-Commerce