Students in one of our marketing classes are going to be doing some primary research on Orange Juice this term.

If you're in that class, see below for some initial thoughts on resources that might be helpful as you frame your topic and design your study.

(And if you're not in that class, but just want a sample topic to use as you explore our powerful market research resources... read on!)

Marketing operates on the edge of the unknown, constantly trying to predict and influence the future and reliant on an incomplete understanding of the past and the present. 

Information sources used by marketers (i.e., all information) will never be perfect – the need to make estimates and assumptions won't go away – but the new version of our Vividata database certainly provides a more solid foundation for marketing predictions & strategies.

<Read on for details on this powerful database!>

Our intrepid BUS 345 students will be doing some primary research on J.Crew and clothing retail this term. If you're in that class, see below for some initial thoughts on resources that might be helpful.

(And if you're not in that class, but just want a sample topic to use as you explore our powerful market research resources... read on!)

<Read on for lots of great resources!>