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A current awareness resource for students & faculty members in Business & Economics


New reports on Canadian consumers: revealing the power behind Vividata's complexity

Published by Mark Bodnar
Image showing 4 puzzle pieces labelled Opinions, Activities, Demographics, and Purchases, with a Canadian flag in the centre.
With great power comes great... complexity?

Sorry about mangling that Spider-man quote. My point is that sometimes the most powerful databases are, unavoidably, also the most complex. Sadly, that complexity can act as a barrier, causing researchers to avoid some amazing sources.

Take, for instance, our Vividata database... Vividata’s Study of the Canadian Consumer reaches 40,000+ Canadians each year, gathering detailed data on Canadians’ opinions, demographics, and activities, as well as their product, service, and media purchases...

<Read on to learn about a series of 21 infographic-laden reports about Canadian consumers, informed by our complex-yet-powerful Vividata database!>

AI, 5G, IoT, SaaS, VR and beyond: more Plunkett Industry Almanacs online for SFU researchers!

Published by Mark Bodnar
I'm very pleased to report that we've added several new industry almanacs to our Plunkett Research Online collection.

Plunkett industry almanacs are a useful supplement to our other industry reports, such as those in our IBISWorld database. They don't generally contain much analysis, but they provide the information you need to start analyzing potential markets yourself... trends, statistics, contacts, and competitors...