Our intrepid BUS 345 students are embarking on a primary market research project focused on meal kits this term, so I thought I'd repost (with updates) a mini-guide I created to support a similar assignment a couple years ago. Even if you aren't in BUS 345, this post might give you a sense of the secondary resources available to establish the context for efficient & effective primary market research.
The students have a huge amount of flexibility when it comes to choosing the research questions they want to explore, so it would be difficult to suggest specific resources and search strategies for them. Instead, I thought I'd try a different approach:
I'll highlight just a few of the possible research questions to give you a sense of the range of research that goes into marketing (section A below). I'll aim to demonstrate the amount of lateral/creative thinking that a market researcher has to do, but my list won't be anywhere near as detailed as that of a real marketer.
Then I'll list the guides and blog posts that cover the sorts of resources I'd normally use to answer such questions (sectionB).
Finally, I'll return to the target product and talk about research resources that are specifically about meal kits (section C).
