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This guide is intended to help you with research for your CMNS 230 case study: Case study guidelines
If you do not find what you need, please Ask a Librarian or contact Sylvia Roberts, Liaison Librarian for Communication.
If you would like to consult someone about writing your case study, contact the Student Learning Commons.
Select your organization
Begin by selecting a Canadian cultural industry entity within one of the following categories:
- Topic A: Regulatory / Policy institution
- Topic B: Media Advocacy Organization
- Topic C: Media or Cultural Company
Make sure your choice of organization is adequately covered in the research literature so that you can effectively respond to the questions in the assignment. Do this by searching for the organization in the sources listed below.
What kind of organization is it?
You may start by knowing only the name of your organization. Knowing more about the nature of the organization will help you determine where to look for in-depth information.
For example, does your organization serve a regulatory function? Or is it motivated by seeking profit? Or advocating on behalf of a group of stakeholders?
Look at the organization's web site for a link labeled "About" or "Mandate". For-profit organizations may label these links "Company information", "Investor relations" or something similar.
Regulatory or policy organizations will describe their mandate, including the jurisdiction and regulatory authority.
Non-profit organizations are usually incorporated under legislation which dictates their structure and reporting requirements, for example, in British Columbia, the Society Act.
For-profit organizations can be either public or private companies.
Public companies invite investment by selling shares to the public via a stock exchange. Public companies must operate within strict rules and regulations set by the jurisdiction where their stock is traded, such as reporting and governance requirements.
Public companies are also required by securities regulatory agencies to publish and distribute certain types of documents to investors, such as annual and quarterly financial statements. These documents are usually found on the corporation's web site or on the web site for the regulatory agency.
Sometimes a company can be a subsidiary of a larger company. This means that information about the company may be included within the parent corporation's documents.
Private companies are held privately, by one or more parties, and do not trade on the open market. These companies are not required to publish public financial statements. This can make researching a private company more challenging.
There are far more private companies than public companies: about 98% of all companies are private. Search the company's web site to see if you can find if it's traded on a stock exchange or links to annual and financial reports for the company. If it's a private company, you may
Annual and financial reports
Annual reports provide a snapshot of the year's activities of the organization, including the mandate, major initiatives, future plans, finances, etc. You can compare reports published over several years to evaluate trends in finances and activities.
Public corporations also publish quarterly financial reports. Financial details for government bodies may sometimes be found in budget documents for the ministry or other overseeing bodies.
Recent annual reports may be found on the organization's web site. The organization's web site contains other useful information that can be found by looking at the "About Us" link and for press/media releases.
Regulatory and policy agencies usually share annual reports, planning documents and other reports of activities on their web sites. Financial information may be included in documents for the government agency to which they report. You may also find reference to financial data in news or trade publications.
Not-for-profit organizations generally publish annual reports of their activities and finances. You might find these on the organization's web site. Alternatively, you might access physical copies at the business office of the organization or in the municipal public libraries where they are located.
If a not-for-profit organization is Canadian and has charitable status (meaning you can get a tax deduction for donations to them), you may be able to find useful operational and financial information in the Revenue Canada Registry of Charities. Search for your organization by name to find these annual forms.
For-profit corporations that trade on Canadian stock exchanges must file annual and financial reports with the Canadian Depository for Securities. You can find these by searching SEDAR, a database of filings that includes annual reports, financial statements and press release. Search by company name.
For-profit, publicly-traded corporations usually include annual and financial reports on their own web site, under a link labeled "Investor relations".
If your company is a subsidiary of another company, you may have to go to the annual report for the parent company to find information. For Canadian media corporations, this simplified ownership index produced by the CRTC may help to identify parents companies.
More detail can be found on the Finding company annual reports guide.
Organization's web sites often contain information about their origins and history. Look for links labeled "About Us", "Reports", "Corporate Info", etc.
Your organization's history and role in Canadian cultural industries may be discussed in detail in books in the SFU Library collection. These books may focus on your organization or may deal with more general topics, such as a specific cultural industry or mass media in Canada.
To find books and reports that have a major focus on your organization, browse by subject using the full formal name.
If you use the author browse for the organization's name, you may find annual reports and other documents issued by your organization.
As you can see in the following image, there are reports, action plans and annual reports produced by the CRTC in the SFU Library collection.
While organizational web sites and reports can be a rich source of information, you will want to balance the organization's perspective with that provided by others with an interest in the cultural industries, whether as consumers, investors, competitors, suppliers.
A wide range of perspectives can be found in the business press, providing a valuable source of information about players in the Canadian cultural industries. Business journalism tracks, records and interprets business and industry activities. This can include information about your organization's activities and accomplishments, major initiatives, profiles of key individuals associated with your organization, analysis of their performance, etc.
As well as publications devoted to business news and analysis (like the Wall Street Journal, Financial Times and Canadian Business), most newspapers and broadcast media feature segments devoted to business news.
Trade publications, also called trade journals, trade magazines or professional magazines, are like news magazines directed at readers with an interest in a specific trade or industry. As well as articles discussing issues of interest to this specialized audience, trade magazines contain advertising, announcements and job ads targeted for this audience. Trade journals may be published by professional associations or by commercial publishers.
Examples of current trade magazines (with links to their web site) aimed at participants in the Canadian cultural industries include:
Trade publications include articles that discuss developments related to that field, both at the industry level and about specific companies. You may also find some of these discussions in more general business and news magazines and newspapers. Surveying these over time will contribute to your understanding of the industry.
See the sections below for information about how to find articles in trade publications.
Use the following indexes to find articles in business news and trade publications:
- CBCA Complete Canadian newspapers, newswires, newsmagazines, as well as television and radio transcripts, and Canadian trade publications.
Communication & Mass Media Complete indexes significant trade publications for related industries, such as Broadcasting & Cable (television) and MediaWeek (advertising and communication). You can limit your search results to Trade Publications (select under Source Type on the main screen) or use the Source limiter (in the left sidebar) on your results to limit to magazines.
** Note: You may also find that some scholarly journals include a news section to highlight current events and issues in the cultural industries.**
Business Source Complete content is predominantly American but does contain important trade publications and business magazines for the Canadian cultural industries, such as Billboard (music)
Good coverage of trade publications, strongly American with good coverage of Canadian sources & topics
Sector specific indexes
You will find trade publications for specific cultural industry sectors in the following sector specific indexes. You may also find academic articles that focus on research related to specific organizations or aspects of the industry.
- Film & Television Literature Index with Full Text (broadcasting, film)
- International Index to the Performing Arts (theatre, dance, festivals)
- Music Index
- Canadian Music Periodical Index
- MLA International Bibliography (publishing, film, theatre)
- Design and Applied Arts Index (DAAI) (electronic games, graphic design, interface design)
Your SWOT analysis requires that you identify both the strengths and weaknesses of your specific organization and also the opportunities and threats that face your organizations, along with other players in the same industry. Discussions of your cultural industry sector will help you to identify these factors, such as technological change, economic conditions and legislative changes, and will provide evidence to support your discussion.
To find books, articles and reports that focus on your industry, start with a search for your industry and then use these relevant records to identify the correct subject heading for your industry.
For example, the results of searching for "music industry" AND canada produces these results:
If you click on the linked title, you'll get a detailed record, showing the formal subject descriptor for your industry:
Subject browsing finds materials available through the SFU Library with a major focus on your topic. Sample subject terms for cultural industries include:
- video games industry
- electronic games industry
- radio broadcasting
- television broadcasting
- public broadcasting
- music trade
- sound recording industry
- motion picture industry
Subject headings often have geographical subheadings, such as Canada or British Columbia, to help you find books that focus on a specific region.
Books that provide the global history of a specific media industry or the history of Canadian mass media or cultural industries may also be useful. Discussions of the global technological, economic or social environment will apply to Canadian industries as a whole as well as to individual organizations, though the specific response to threats or opportunities will differ.
Discussions of media industries in other countries may also apply to Canada. Use the table of contents or back-of-the-book index to identify specific pages that discuss Canada or, in the case of Canadian media history books, pages that discuss the development of your specific industry.
Industry associations (also known as trade associations) serve as advocates, educators and negotiators on behalf of their members, who are usually corporations or professionals working in a specific industry. Web sites for these associations can provide information about issues affecting the sector in which your organization operates.
Examples of Canadian media industry associations include:
- Canadian Recording Industry Association
- CIRAA - Canadian Independent Recording Artists' Association
- Motion Picture Association - Canada
- Canadian Film and Television Production Association
- Entertainment Software Association of Canada
- Canadian Independent Music Association
- Canadian Media Production Association
Search the Associations Canada directory to identify industry or professional associations relating to your media industry.
Be sure to check social media (Facebook, Twitter) for these organizations as these are increasingly important sources of industry news.
For a more detailed list of sources, see the SFU Library guide to Industry surveys.
For additional help:
If you need help, please contact Sylvia Roberts, Liaison Librarian for Communication & Contemporary Arts at SFU Vancouver: 778.782.5043 (main) SFU Burnaby: 778.782.3681 or email@example.com or Ask a librarian.