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BUEC Buzz blog

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A current awareness resource for students & faculty members in Business & Economics

Online marketing and web analytics (BUS 441)

Published January 19, 2016 by Mark Bodnar

I hear that our BUS 441 students are embarking on a project that will have them designing marketing campaigns using WordPress websites, FaceBook ads, and Google AdWords, all while gathering data and adjusting their campaigns.

I'm sure the instructor will be providing detailed readings and guidance, but I thought I'd highlight a few of the other resources that might prove useful for such activities.

If nothing else, this list might be helpful for other SFU researchers interested in similar topics.

For your To-Do list: Renew or return last semester's books before Jan. 11th

Published January 7, 2016 by Mark Bodnar

We've hit that magical time of year when semester-loan items borrowed last year from the SFU Library need to be returned or renewed!

If you borrowed or renewed a semester-loan item between July 31, 2015 and November 30, 2015, it is due next Monday (January 11, 2016). Fines and suspensions can be avoided by returning and/or renewing books before that date.

FDI research made easy!

Published January 5, 2016 by Mark Bodnar

Does your research require access to data on FDI (foreign direct investment) inflows, outflows, positions, and stock?  Maybe also to FDI regulations, policies, and major players?  Then start with our (just-updated) BUS 431 course guide

Library re-org: New names, same great service!

Published January 4, 2016 by Mark Bodnar

How's this for a New Year's resolution? The SFU Library is kicking off 2016 with a major reorganization!

Our overall goal is to realign our people and responsibilities in order to meet emerging researcher needs. From a Business/Economics perspective, this restructuring will result in some significant changes around who to contact if you need assistance.

 

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