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BUEC Buzz blog

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A current awareness resource for students & faculty members in Business & Economics

New books for new ventures!

Published February 16, 2019 by Mark Bodnar

If you've noticed your favourite librarian(s) looking frazzled and muttering about spreadsheets and deadlines lately, that's probably because we've been careening toward our fiscal year end... that wonderful time of year when we squeeze the last few cents out of our budgets to buy ebooks and books that we know will make your life easier. 

Think of it as sort of like shopping on Christmas Eve, but everyone gets books!

Those new titles are already starting to arrive, so I thought I'd highlight unwrap a few of them for you... Today's focus will be on titles that are useful for those who are starting new businesses.

<Read on for lots of great venture-starting titles!>

On orange juice and primary/secondary market research

Published January 15, 2019 by Mark Bodnar

basic drawing of an orange-coloured bottle next to a orange that has been cut openStudents in one of our marketing classes are going to be doing some primary research on Orange Juice this term.

If you're in that class, see below for some initial thoughts on resources that might be helpful as you frame your topic and design your study.

(And if you're not in that class, but just want a sample topic to use as you explore our powerful market research resources... read on!)

New content & functionality! Vividata for Canadian consumer data

Published January 14, 2019 by Mark Bodnar

Four puzzle pieces with a Canadian flag in the middle. Puzzle pieces are labeled: Opinions, Activities, Demographics, and Purchases.Marketing operates on the edge of the unknown, constantly trying to predict and influence the future and reliant on an incomplete understanding of the past and the present

Information sources used by marketers (i.e., all information) will never be perfect – the need to make estimates and assumptions won't go away – but the new version of our Vividata database certainly provides a more solid foundation for marketing predictions & strategies.

<Read on for details on this powerful database!>

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