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A current awareness resource for students & faculty members in Business & Economics

Advanced guide now available for Vividata: Canadian consumer info

Published April 30, 2019 by Mark Bodnar

This is just a brief post to let you all know that we now have an Advanced guide for our Vividata database, thanks to the hard work of one of my colleagues here in the library, Marianne!

Our Introduction to Vividata guide still covers the basics -- how to create and interpret a simple table -- but this new Advanced Vividata guide goes several steps further: deep into how to adjust the settings to create exactly the table you need, then how to read that table accurately.

<Read on for details!>

Mergent Intellect - information on industries, companies, and individuals for SFU researchers (including alumni!)

Published April 26, 2019 by Mark Bodnar

SFU students, faculty, staff, and alumni now have access to Mergent Intellect, a database of information on industries, companies, and people from such well-known business organizations as Hoover's, Dun & Bradstreet®, Mergent, Career Beam, Whitepages, Nielsen, and First Research. 
Yellow star with text: All SFU alumni have full, off-campus access to this valuable resource!

Mergent Intellect includes a mix of industry profiles and ratios, global company information, and North American resident/consumer information... 

 

<Read on for details!>

A feast of resources for those researching alternative protein markets!

Published April 24, 2019 by Mark Bodnar

A couple of our marketing classes are going to be doing some primary research on alternative protein products & consumers this semester.

In support of those classes, I've listed some key resources, but students in other classes may also want to use this post as a case study to learn about the powerful market research tools available to SFU researchers.  Bon appetite!

<Read on for a menu of delicious databases>

New feature in Statista: Business Plan Export for fast access to relevant data

Published April 15, 2019 by Mark Bodnar

Our Statista database has a new feature: Business Plan Export

Just to be clear: Business Plan Export does not deliver a business plan!  It does, however, gather secondary data that you might need when creating such a plan (or for many other purposes) and make it very simple to download with just a few clicks.  

Although this tool appears to be primarily aimed at those who are starting a new business, I think it has a wider audience as it is a real timesaver regardless of what you plan to do with the result.

<Read on for details!>

2019 edition now available: Encyclopedia of Major Marketing Strategies

Published April 11, 2019 by Mark Bodnar

I'm very pleased to announce that SFU researchers now have online access to the most recent edition of the Encyclopedia of Major Marketing Strategies, a great source for case studies of major marketing campaigns from 2014 to 2018.

A continuation of Encyclopedia of Major Marketing Campaigns (1999, 2007, 2013), this fourth volume in the series expands its international coverage through 100 essays covering brands such as Lush, Uber, Snapchat... 

<Read on for more details!>

Mergent Archives: 100+ years of global corporate documents online for SFU researchers & alumni!

Published April 5, 2019 by Mark Bodnar

SFU researchers now have online access to a deep archive of historical business resources:  Mergent Archives!

Read on for details about...

  • Mergent Historical Annual Reports (1844–present)
  • Mergent/Moody’s Corporate Manuals (1909 onward)
  • Mergent/Moody’s Municipal & Government Manuals (1918 onward)
  • Mergent Bond Record (2004 onward)
  • The CRB Commodity  Yearbook (1939 onward)

Macat Library series: Brief analysis of major economic & business theories

Published March 5, 2019 by Mark Bodnar

Image of the cover of the Macat Library volume on Adam Smith's "The Wealth of Nations"From Adam Smith's The Wealth of Nations to Karl Marx's Capital.. our library is full of classic writings in economics and business. 

Such publications are the bedrock of much that you are learning in your classes, so it's important that you understand them. Given your time constraints, why not start with a volume from The Macat Library series?

<Read on for some quick reads on deep topics!>

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