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A current awareness resource for students & faculty members in Business & Economics

Indigenous business books & ebooks

Published September 8, 2019 by Mark Bodnar

A couple of our graduate business classes this term are exploring Indigenous business and economic development -- a theme that we expect will appear in more classes at all levels in the coming years.

We wrote a post recently about Business and BC's Indigenous Communities to explore some of the many resources available to help students who are working on such assignments.

Today we thought we'd add some additional resources, but this time with a focus on sources that go deeper into the topic and provide more comprehensive information than is typically available on web pages and in articles: ebooks and books! For instance...

Cover of book: Indigenous Aspirations and Rights  Cover of book: Working Effectively With Indigenous Peoples  Cover of book: Indigenous People and Economic Development

<Read on for many more books & ebooks on this important topic.>

2019 edition now available: Encyclopedia of Major Marketing Strategies

Published April 11, 2019 by Mark Bodnar

I'm very pleased to announce that SFU researchers now have online access to the most recent edition of the Encyclopedia of Major Marketing Strategies, a great source for case studies of major marketing campaigns from 2014 to 2018.

A continuation of Encyclopedia of Major Marketing Campaigns (1999, 2007, 2013), this fourth volume in the series expands its international coverage through 100 essays covering brands such as Lush, Uber, Snapchat... 

<Read on for more details!>

Macat Library series: Brief analysis of major economic & business theories

Published March 5, 2019 by Mark Bodnar

Image of the cover of the Macat Library volume on Adam Smith's "The Wealth of Nations"From Adam Smith's The Wealth of Nations to Karl Marx's Capital.. our library is full of classic writings in economics and business. 

Such publications are the bedrock of much that you are learning in your classes, so it's important that you understand them. Given your time constraints, why not start with a volume from The Macat Library series?

<Read on for some quick reads on deep topics!>

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