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Useful little boxes: The power of psychographic clusters

Published February 5, 2018 by Mark Bodnar

line drawing of a head with a box inserted, combined with another drawing of a pencil ticking off a boxWe are all so much more than our age, income, opinions, or shopping habits... right?  Certainly we can't be dropped into simple boxes like that and expect to have much in common with our box-mates...

But what if you change the "or" of my first sentence into an "and"?   

My middle-aged, middle-income, ethnically diverse, and environmentally conscious household-with-teens is probably more similar to other households that tick all of those boxes than it is to a random Canadian household. [...]

This argument is at the root of the concept of psychographic clusters...  

<Read on to learn about the power of Prizm5 & our SimplyAnalytics database!>

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