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A current awareness resource for students & faculty members in Business & Economics

On cheese and taste tests... (for BUS 345 researchers)

Published January 15, 2017 by Mark Bodnar

Our BUS 345 students are going to be doing some taste tests again this semester, and this time the focus is on cheese!

If you're in that class, see below for some initial thoughts on resources to help you understand the cheese market and consumers, especially in Canada.  Also be sure to check out my earlier blog post -- On taste tests and primary research (redux)  -- for a list of resources and search strategies that may help you as you design your taste test methodologies and evaluate... <more>

Venture Design and more: New content in Lynda.com for SFU researchers

Published January 2, 2017 by Mark Bodnar

Happy New Year, everyone!  

Lynda.com logoAnd what better way to ring in the new year than a post about a new video course in Lynda.com aimed at those who want to start new ventures? :-) 

Design Thinking: Venture Design is an intermediate level video course intended to help you "Discover the key principles of venture design and discover the tremendous advantages it brings to entrepreneurial efforts, both within startups and... <more>

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