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A current awareness resource for students & faculty members in Business & Economics

Introducing WRDS Classroom!

Published February 17, 2016 by Mark Bodnar
WRDS Classroom

Some welcome news from the folks behind WRDS, our interface for many financial/accounting datasets such as Compustat, CRSP, TAQ, and I/B/E/S: they've created Classroom Tools by WRDS.

Their description:

WRDS is pleased to announce the launch of WRDS Classroom, a valuable addition to WRDS that brings the power of our flagship platform to the classroom. 

In praise of the news (and of reading it!)

Published February 15, 2016 by Mark Bodnar

Imagine for a second that our world was remarkably static.

No new products or services would ever be created, largely because no new consumer demands ever arose. Demographics & desires... demand & supply -- all unchanging.  Companies wouldn't be competing with each other through new ways of advertising, innovative distribution systems, and improved production methods, so they'd all have settled into whatever slice of market share they'd captured back in the days when things were more dynamic.

In such a world, incumbent companies in any given industry would, I suspect, be very hard to push aside. New companies and new solutions would be rare, if not nonexistent.

A companion for your journey into a new research area...

Published February 12, 2016 by Mark Bodnar

colourful line drawing of three books with smiling facesWhen you're new to a particular subject area, there aren't many warmer words than "Companion" and "Handbook."

I picture a friendly sort of guidebook that will help me with the key information I need as I start to navigate my way through a new field, sort of like the dog-eared travel guides I carried during my global backpacking days.

Hold that image in your mind as you consider the value of our new online collection of...

<Read on for details.. and links!>

On Gary the Guppy and Google...

Published February 2, 2016 by Mark Bodnar

<Bear with me... I'm going somewhere with this...

Does a fish truly understand the water in which it swims?  

If H20 pervades the entire world of Gary the Guppy from the day he's born to the day he, well, turns belly up, does he ever consciously think about it at all? 

Biotech, social media, robotics, and more: Plunkett's Industry Almanacs

Published January 25, 2016 by Mark Bodnar

Have you ever been deep into research on an industry and found yourself wishing that someone -- anyone! -- would have already pulled together all the information on key trends and major statistics for that industry?

And maybe you then started daydreaming about how great it would be if you could get all that information in a single online source... and about how this hypothetical gem of a source might even include profiles of the top companies in the industry, perhaps around 300-500 companies per industry...?

Online marketing and web analytics (BUS 441)

Published January 19, 2016 by Mark Bodnar

I hear that our BUS 441 students are embarking on a project that will have them designing marketing campaigns using WordPress websites, FaceBook ads, and Google AdWords, all while gathering data and adjusting their campaigns.

I'm sure the instructor will be providing detailed readings and guidance, but I thought I'd highlight a few of the other resources that might prove useful for such activities.

If nothing else, this list might be helpful for other SFU researchers interested in similar topics.


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