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BUEC Buzz blog

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A current awareness resource for students & faculty members in Business & Economics

Actions vs words: New video on using news to research companies

Published May 16, 2020 by Mark Bodnar

Screen capture of the title screen of video: "Actions vs Words: Understanding a Company's Strategies Using News SourcesAnother video on business research skills & resources! 

As you can probably figure out from the title, this one is about using news sources to gather information about what a company has been doing so that you can infer the company's strategy, rather than relying solely on the company's explicit statements or third-party analysis. That is, focusing on actions vs. words.  

And it includes a brief demonstration of one of our main news article databases here at SFU: Factiva.

<Read on for details.>

Factiva in 2020: Expanding content to meet emerging needs

Published February 28, 2020 by Mark Bodnar

line drawing of a person next to a speech bubble with a newspaper in itFrequent readers of the BUEC Buzz -- and most students in the classes I visit -- will know that I consider the use of good news sources to be imperative for business research.

You really can't deal with strategies, marketing plans, investments, etc. without being on top of all that is changing in our world... and that means exploring beyond the curated-for-clicks content of most social media.

And frequent readers will also know that one of our best news sources here at SFU is Factiva which covers over 33,000 news publications from around the world, including the Wall Street Journal

<Read on to learn about Factiva's new content, and about the time-saving Factiva Expert Search feature!>

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