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A current awareness resource for students & faculty members in Business & Economics

2019 edition now available: Encyclopedia of Major Marketing Strategies

Published April 11, 2019 by Mark Bodnar

I'm very pleased to announce that SFU researchers now have online access to the most recent edition of the Encyclopedia of Major Marketing Strategies, a great source for case studies of major marketing campaigns from 2014 to 2018.

A continuation of Encyclopedia of Major Marketing Campaigns (1999, 2007, 2013), this fourth volume in the series expands its international coverage through 100 essays covering brands such as Lush, Uber, Snapchat... 

<Read on for more details!>

IDCH for job hunters & strategic planners... history informs the present!

Published March 26, 2018 by Mark Bodnar

It can be hard to promote a history resource in a discipline such as Business where the focus is usually on the future. 

However, a good company history can help you understand the many strategic choices (successful or not) an organization has made, plus how those choices have shaped the company.

 Such information is invaluable for job huntingstrategic planning...

<... and more!  Read on for details and links!>

For the big picture online: Encyclopedia of Global Industries

Published March 2, 2018 by Mark Bodnar

Sometimes you need the big picture of an industry before you can dive in for deeper research: a brief history of the industry's development; a description of its structure; or a list of key countries and companies... just enough to guide the next steps in your analysis.

Cover of the Encyclopedia of Global IndustriesFor those purposes (and more!) SFU researchers should check out our new online access to the 6th edition (2017) of the Encyclopedia of Global Industries.  [...]

To get a sense of the value of the Encyclopedia of Global Industries check out these entries:

<Read on for more entries, links to related titles, and more!>

Axe Throwing Clubs to Yoga Studios: Real business plans for SFU entrepreneurs!

Published March 2, 2018 by Mark Bodnar

Cover of a Business Plans Handbook volumeHey entrepreneurship students!  Did you know that you have online access to hundreds of real business plans from throughout North America via the SFU Library?  We've recently purchased a few more volumes in the online Business Plans Handbook series -- bringing us up to 40 volumes in total.

[...] check out this small selection of the types of companies covered in the newest volumes:

<Read on to get to BPs for whiskey distilleries, escape rooms, and more!>

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