You are here

BUEC Buzz blog

SFU Library blog, BUEC Buzz, with colourful banner showing students

A current awareness resource for students & faculty members in Business & Economics

SimplyAnalytics: When only local market info will quench your thirst

Published September 3, 2019 by Mark Bodnar

line drawing of a person on a desert island"Water, water everywhere, / Nor any drop to drink"

It's rare that we get a chance to quote poetry here in the BUEC Buzz, let alone a 185-year-old poem by a master like Samuel Coleridge... but this line from The Rime of the Ancient Mariner is oddly apropos of the frustration involved in trying to research a local market in our information age.  

We are all awash in information, so it can seem like doing good market research requires just a Google search or two -- a quick dip with a cup over the side of the boat...

<Read on to learn about the thirst-quenching benefits of SimplyAnalytics!>

Useful little boxes: The power of psychographic clusters

Published February 5, 2018 by Mark Bodnar

line drawing of a head with a box inserted, combined with another drawing of a pencil ticking off a boxWe are all so much more than our age, income, opinions, or shopping habits... right?  Certainly we can't be dropped into simple boxes like that and expect to have much in common with our box-mates...

But what if you change the "or" of my first sentence into an "and"?   

My middle-aged, middle-income, ethnically diverse, and environmentally conscious household-with-teens is probably more similar to other households that tick all of those boxes than it is to a random Canadian household. [...]

This argument is at the root of the concept of psychographic clusters...  

<Read on to learn about the power of Prizm5 & our SimplyAnalytics database!>

Subscribe to BUEC Buzz blog