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BUEC Buzz blog

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A current awareness resource for students & faculty members in Business & Economics

On cheese and taste tests... (for BUS 345 researchers)

Published January 15, 2017 by Mark Bodnar

Our BUS 345 students are going to be doing some taste tests again this semester, and this time the focus is on cheese!

If you're in that class, see below for some initial thoughts on resources to help you understand the cheese market and consumers, especially in Canada.  Also be sure to check out my earlier blog post -- On taste tests and primary research (redux)  -- for a list of resources and search strategies that may help you as you design your taste test methodologies and evaluate... <more>

A companion for your journey into a new research area...

Published February 12, 2016 by Mark Bodnar

colourful line drawing of three books with smiling facesWhen you're new to a particular subject area, there aren't many warmer words than "Companion" and "Handbook."

I picture a friendly sort of guidebook that will help me with the key information I need as I start to navigate my way through a new field, sort of like the dog-eared travel guides I carried during my global backpacking days.

Hold that image in your mind as you consider the value of our new online collection of...

<Read on for details.. and links!>

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