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A current awareness resource for students & faculty members in Business & Economics

Ingredients for successful taste tests: Supporting your primary market research

Published September 5, 2019 by Mark Bodnar

A couple of our classes are going to be doing some primary consumer/market research this term in which they design and conduct taste tests.  

It's rare that I get a chance to blog about our many resources aimed at supporting primary research, so I thought I'd use this topic as an opportunity to riff a bit about the cool stuff available.  Even if your primary research has nothing to do with taste tests, you might find the following resources and search techniques useful.

1. Let's start with one of the odder resources...

<Read on to learn about MSH, PsycTests, and much more!>

A feast of resources for those researching alternative protein markets!

Published April 24, 2019 by Mark Bodnar

A couple of our marketing classes are going to be doing some primary research on alternative protein products & consumers this semester.

In support of those classes, I've listed some key resources, but students in other classes may also want to use this post as a case study to learn about the powerful market research tools available to SFU researchers.  Bon appetite!

<Read on for a menu of delicious databases>

On orange juice and primary/secondary market research

Published January 15, 2019 by Mark Bodnar

basic drawing of an orange-coloured bottle next to a orange that has been cut openStudents in one of our marketing classes are going to be doing some primary research on Orange Juice this term.

If you're in that class, see below for some initial thoughts on resources that might be helpful as you frame your topic and design your study.

(And if you're not in that class, but just want a sample topic to use as you explore our powerful market research resources... read on!)

On taste tests and primary research (redux)

Published September 11, 2016 by Mark Bodnar

I thought I'd repost (with updates) a note I wrote last year because I understand that the assignment it was written to support is back this term.  As always, although the tips herein are intended for a specific class, I suspect there may be broader value to all SFU researchers who are doing primary market research.  -- MB 
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I understand that a couple of our classes are going to be doing some primary consumer/market research this term in which they focus on taste tests.  

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