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New content in Vividata: Canadian consumer data

Published January 22, 2020 by Mark Bodnar

Four jigsaw puzzle pieces with a Canadian flag in the centre. The words "Opinions," "Activities," "Demographics," and "Purchases" are on the puzzle pieces.Just a brief post to let you know that our Vividata database has been updated with Fall 2019 data from their Survey of the Canadian Consumer.

For those who haven't used Vividata yet: it's an invaluable source of information on Canadians’ opinions, demographics, and activities, as well as their product, service, and media purchases, with brand-level data in many cases.

<Read on for details about this powerful database!>

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