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A current awareness resource for students & faculty members in Business & Economics

Advanced guide now available for Vividata: Canadian consumer info

Published April 30, 2019 by Mark Bodnar

This is just a brief post to let you all know that we now have an Advanced guide for our Vividata database, thanks to the hard work of one of my colleagues here in the library, Marianne!

Our Introduction to Vividata guide still covers the basics -- how to create and interpret a simple table -- but this new Advanced Vividata guide goes several steps further: deep into how to adjust the settings to create exactly the table you need, then how to read that table accurately.

<Read on for details!>

A feast of resources for those researching alternative protein markets!

Published April 24, 2019 by Mark Bodnar

A couple of our marketing classes are going to be doing some primary research on alternative protein products & consumers this semester.

In support of those classes, I've listed some key resources, but students in other classes may also want to use this post as a case study to learn about the powerful market research tools available to SFU researchers.  Bon appetite!

<Read on for a menu of delicious databases>

New content & functionality! Vividata for Canadian consumer data

Published January 14, 2019 by Mark Bodnar

Four puzzle pieces with a Canadian flag in the middle. Puzzle pieces are labeled: Opinions, Activities, Demographics, and Purchases.Marketing operates on the edge of the unknown, constantly trying to predict and influence the future and reliant on an incomplete understanding of the past and the present

Information sources used by marketers (i.e., all information) will never be perfect – the need to make estimates and assumptions won't go away – but the new version of our Vividata database certainly provides a more solid foundation for marketing predictions & strategies.

<Read on for details on this powerful database!>

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