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A current awareness resource for students & faculty members in Business & Economics

New & Improved! Exciting updates to Vividata's data + functionality

Published August 23, 2017 by Mark Bodnar

Our Vividata Target Snapshot database has new data and new functionality -- just in time for the busy fall semester!  

I'm still exploring it and discovering all the changes, but thought I'd pause to list what I've learned so far: 

Data: Data from the 2016 Q4 survey wave has been added. The data was gathered during the period of 06/30/2016 and 06/30/2017. Sadly, it appears that the older data has been supplanted. That's a pity as it is often useful to compare data across time periods.

Functionality: ... <Read on for the incredibly useful details...>

Vividata: New & Improved! (with practice questions)

Published February 27, 2017 by Mark Bodnar

Do you need to know...

  • which brands of energy drinks are purchased most often by young Canadians?
  • which Canadian magazines are read most by people who report having donated in the past year?
  • how many Canadians take multivitamins?
  • which major brands of beer Canadian women buy most often?
  • how opinions about global warming vary between consumers of different products?

If so, then the new version of our Vividata database may be of interest... <more>

Image of the logo of Vividata Target Snapshot database.

On cheese and taste tests... (for BUS 345 researchers)

Published January 15, 2017 by Mark Bodnar

Our BUS 345 students are going to be doing some taste tests again this semester, and this time the focus is on cheese!

If you're in that class, see below for some initial thoughts on resources to help you understand the cheese market and consumers, especially in Canada.  Also be sure to check out my earlier blog post -- On taste tests and primary research (redux)  -- for a list of resources and search strategies that may help you as you design your taste test methodologies and evaluate... <more>

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