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A current awareness resource for students & faculty members in Business & Economics

On archers, cat-lovers, and beer drinkers: Vividata via the SFU Library

Published June 30, 2016 by Mark Bodnar
Source: https://en.wikipedia.org/wiki/Binary_file

Did you know...

Archers are overrepresented, given their numbers in the Canadian population overall, among those who consider themselves cutting edge when it comes to electronics (i.e., the first to buy new electronic gadgets) AND archers are also overrepresented among Canadians who report having taken on the care of an elderly relative in the last year?

Canadians who fit in the “Driving Miss Daisy” psychographic cluster are overrepresented among those who have 3 or more cats, yet significantly underrepresented among those who possess more than $1 million in securities and savings?

... and more ...

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