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A current awareness resource for students & faculty members in Business & Economics

What do amusement parks, bread, and wireless telecom have in common?

Published September 4, 2019 by Mark Bodnar

logo for IBISWorld Industry Reports databaseI was just scanning the usage stats for our IBISWorld database -- a key source for overviews of industries in Canada, the USA, and China. 

During the month of August, likely the slowest period of the year for research and instruction here at SFU, our researchers downloaded almost 1100 IBISWorld reports.

If past patterns hold true, a further 10,000+ IBISWorld reports will be downloaded and used in SFU assignments this semester.

<Read on to find out how amusement parks, bread, and wireless fit into this story...>

SimplyAnalytics: When only local market info will quench your thirst

Published September 3, 2019 by Mark Bodnar

line drawing of a person on a desert island"Water, water everywhere, / Nor any drop to drink"

It's rare that we get a chance to quote poetry here in the BUEC Buzz, let alone a 185-year-old poem by a master like Samuel Coleridge... but this line from The Rime of the Ancient Mariner is oddly apropos of the frustration involved in trying to research a local market in our information age.  

We are all awash in information, so it can seem like doing good market research requires just a Google search or two -- a quick dip with a cup over the side of the boat...

<Read on to learn about the thirst-quenching benefits of SimplyAnalytics!>

This post is not about Netflix...

Published July 18, 2019 by Mark Bodnar

I spotted an interesting story in the Wall Street Journal this morning: "Netflix U.S. Users Decline, Sinking Its Stock --- Video service reports 130,000 fewer domestic subscribers in second quarter."

To be frank, what was interesting for me about this article wasn't the content -- as much as I like streaming Netflix shows while I fold the laundry, I don't really need an ongoing blow-by-blow of its subscriber numbers.  No, what caught my attention was that this would be a good chance to highlight a couple of my favourite SFU Library resources: Factiva and Statista

<Read on for details!>

Advanced guide now available for Vividata: Canadian consumer info

Published April 30, 2019 by Mark Bodnar

This is just a brief post to let you all know that we now have an Advanced guide for our Vividata database, thanks to the hard work of one of my colleagues here in the library, Marianne!

Our Introduction to Vividata guide still covers the basics -- how to create and interpret a simple table -- but this new Advanced Vividata guide goes several steps further: deep into how to adjust the settings to create exactly the table you need, then how to read that table accurately.

<Read on for details!>

Mergent Intellect - information on industries, companies, and individuals for SFU researchers (including alumni!)

Published April 26, 2019 by Mark Bodnar

SFU students, faculty, staff, and alumni now have access to Mergent Intellect, a database of information on industries, companies, and people from such well-known business organizations as Hoover's, Dun & Bradstreet®, Mergent, Career Beam, Whitepages, Nielsen, and First Research. 
Yellow star with text: All SFU alumni have full, off-campus access to this valuable resource!

Mergent Intellect includes a mix of industry profiles and ratios, global company information, and North American resident/consumer information... 

 

<Read on for details!>

A feast of resources for those researching alternative protein markets!

Published April 24, 2019 by Mark Bodnar

A couple of our marketing classes are going to be doing some primary research on alternative protein products & consumers this semester.

In support of those classes, I've listed some key resources, but students in other classes may also want to use this post as a case study to learn about the powerful market research tools available to SFU researchers.  Bon appetite!

<Read on for a menu of delicious databases>

New feature in Statista: Business Plan Export for fast access to relevant data

Published April 15, 2019 by Mark Bodnar

Our Statista database has a new feature: Business Plan Export

Just to be clear: Business Plan Export does not deliver a business plan!  It does, however, gather secondary data that you might need when creating such a plan (or for many other purposes) and make it very simple to download with just a few clicks.  

Although this tool appears to be primarily aimed at those who are starting a new business, I think it has a wider audience as it is a real timesaver regardless of what you plan to do with the result.

<Read on for details!>

Mergent Archives: 100+ years of global corporate documents online for SFU researchers & alumni!

Published April 5, 2019 by Mark Bodnar

SFU researchers now have online access to a deep archive of historical business resources:  Mergent Archives!

Read on for details about...

  • Mergent Historical Annual Reports (1844–present)
  • Mergent/Moody’s Corporate Manuals (1909 onward)
  • Mergent/Moody’s Municipal & Government Manuals (1918 onward)
  • Mergent Bond Record (2004 onward)
  • The CRB Commodity  Yearbook (1939 onward)

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