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Actions vs words: New video on using news to research companies

Published by Mark Bodnar

Screen capture of the title screen of video: "Actions vs Words: Understanding a Company's Strategies Using News SourcesAnother video on business research skills & resources! 

As you can probably figure out from the title, this one is about using news sources to gather information about what a company has been doing so that you can infer the company's strategy, rather than relying solely on the company's explicit statements or third-party analysis. That is, focusing on actions vs. words.  

And it includes a brief demonstration of one of our main news article databases here at SFU: Factiva.

<Read on for details.>