On apps and the bottom line: monetization!
It seems like just yesterday that smartphones were invented, followed shortly after by that wonderfully positive phrase, "There's an app for that!"*
And, as surely as traffic chaos follows Vancouver snow, I've noticed that the solutions proposed by many of our business students now start with a wonderfully enthusiastic proclamation, "We're going to build an app for that!"
And, since the bottom line is never far from mind in business, even in academia, that bold statement is followed very quickly by the all-important question... "Are we going to go broke doing this?"... <more>