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A current awareness resource for students & faculty members in Business & Economics

Ingredients for successful taste tests: Supporting your primary market research

Published by Mark Bodnar

A couple of our classes are going to be doing some primary consumer/market research this term in which they design and conduct taste tests.  

It's rare that I get a chance to blog about our many resources aimed at supporting primary research, so I thought I'd use this topic as an opportunity to riff a bit about the cool stuff available.  Even if your primary research has nothing to do with taste tests, you might find the following resources and search techniques useful.

1. Let's start with one of the odder resources...

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