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On taste tests and primary research (redux)

Published by Mark Bodnar

I thought I'd repost (with updates) a note I wrote last year because I understand that the assignment it was written to support is back this term.  As always, although the tips herein are intended for a specific class, I suspect there may be broader value to all SFU researchers who are doing primary market research.  -- MB 

I understand that a couple of our classes are going to be doing some primary consumer/market research this term in which they focus on taste tests.