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On meal kits: Primary research questions & secondary resources

Published by Mark Bodnar

Line drawing of a bowl with chopsticksOne of our BUS 345 sections (hi, D100!) will be doing some primary market research focused on meal kits this term.

The students have a huge amount of flexibility when it comes to choosing the research questions they want to explore, so it would be difficult to suggest specific resources and search strategies for them. Instead, I thought I'd try a different approach: 

Simple line drawing of two people with a light bulb above them to indicate creative ideasI'll highlight just a few of the possible research questions to give you a sense of the range of research that goes into marketing (section A below). I'll aim to highlight the amount of lateral/creative thinking that a market researcher has to do, but my list won't be anywhere near as detailed as that of a real marketer.

Then I'll list the guides and blog posts that cover the sorts of resources I'd normally use to answer such questions (section B).

Finally, I'll return to the target product and talk about research resources that are specifically about meal kits (section C).

Here we go...   <Read on!>