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A current awareness resource for students & faculty members in Business & Economics

Sustainable at all stages: changing the fashion industry

Published by Mark Bodnar

Cover of ebook: "Designing Fashion's Future: present practice and tactics for sustainable change"A couple years ago I collaborated with our Interactive Arts & Technology Librarian on a series of posts about one of the "wicked problems" of our modern world: sustainability in the textile & fashion industries.

Green line drawing of clothing hanging on a laundry lineThat series was published to support an interdisciplinary cohort of students in our Business of Design program, all of whom were working on projects to change the way fashion and its materials are designed, produced, purchased, and discarded... change of the sort that our world so desperately needs.

The word "change" is key here. The Business of Design program has changed to Make Change Studio, but the students involved are still trying to change the world, and they've returned to the topic of fixing fast fashion.

<Read on for an update and expansion of the original posts on fixing fast fashion!>

On meal kits: Primary research questions & secondary resources

Published by Mark Bodnar

Line drawing of a bowl with chopsticksOne of our BUS 345 sections (hi, D100!) will be doing some primary market research focused on meal kits this term.

The students have a huge amount of flexibility when it comes to choosing the research questions they want to explore, so it would be difficult to suggest specific resources and search strategies for them. Instead, I thought I'd try a different approach: 

Simple line drawing of two people with a light bulb above them to indicate creative ideasI'll highlight just a few of the possible research questions to give you a sense of the range of research that goes into marketing (section A below). I'll aim to highlight the amount of lateral/creative thinking that a market researcher has to do, but my list won't be anywhere near as detailed as that of a real marketer.

Then I'll list the guides and blog posts that cover the sorts of resources I'd normally use to answer such questions (section B).

Finally, I'll return to the target product and talk about research resources that are specifically about meal kits (section C).

Here we go...   <Read on!>

A feast of resources for those researching alternative protein markets! (redux)

Published by Mark Bodnar

One of our marketing classes (BUS 345 E100) is going to be doing some primary research on alternative protein products & consumers again this semester.

In support of that class, I've listed some key resources, but students in other classes may also want to use this post as a case study to learn about some of the powerful market research tools available to SFU researchers.  Bon appetite!

<Read on for a menu of delicious databases>

A feast of resources for those researching alternative protein markets!

Published by Mark Bodnar

A couple of our marketing classes are going to be doing some primary research on alternative protein products & consumers this semester.

In support of those classes, I've listed some key resources, but students in other classes may also want to use this post as a case study to learn about the powerful market research tools available to SFU researchers.  Bon appetite!

<Read on for a menu of delicious databases>

On cheese and taste tests... (for BUS 345 researchers)

Published by Mark Bodnar

Our BUS 345 students are going to be doing some taste tests again this semester, and this time the focus is on cheese!

If you're in that class, see below for some initial thoughts on resources to help you understand the cheese market and consumers, especially in Canada.  Also be sure to check out my earlier blog post -- On taste tests and primary research (redux)  -- for a list of resources and search strategies that may help you as you design your taste test methodologies and evaluate... <more>