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A current awareness resource for students & faculty members in Business & Economics


On meal kits: Primary research questions & secondary resources

Published by Mark Bodnar

Line drawing of a bowl with chopsticks
One of our BUS 345 sections (hi, D100!) will be doing some primary market research focused on meal kits this term.

The students have a huge amount of flexibility when it comes to choosing the research questions they want to explore, so it would be difficult to suggest specific resources and search strategies for them. Instead, I thought I'd try a different approach: 

Simple line drawing of two people with a light bulb above them to indicate creative ideas
I'll highlight just a few of the possible research questions to give you a sense of the range of research that goes into marketing (section A below). I'll aim to highlight the amount of lateral/creative thinking that a market researcher has to do, but my list won't be anywhere near as detailed as that of a real marketer.

Then I'll list the guides and blog posts that cover the sorts of resources I'd normally use to answer such questions (section B).

Finally, I'll return to the target product and talk about research resources that are specifically about meal kits (section C).

Here we go...   <Read on!>

One year in: The business of (legal) cannabis

Published by Mark Bodnar

Time flies when you're having fun...

drawing of a cannabis leaf with dollar signs between each segment
It was one year ago today that Canada legalized cannabis. Now that we are a year into this new world of legalized sale and consumption, we are seeing innovations such as edibles & low-cost, bulk buying, and there are reports of a boost to the economy of over $8 billion.

I thought I'd do a quick "anniversary" check today to see what new information resources might now be available on this hot topic... 

<Read on for lots of recent resources on this fast-changing topic!>