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A current awareness resource for students & faculty members in Business & Economics

On taste tests and primary research...

Published by Mark Bodnar

I understand that a couple of our classes are going to be doing some primary consumer/market research this term in which they focus on taste tests.  

It's rare that I get a chance to blog about our many resources aimed at supporting primary research, so I thought I'd use this topic as an opportunity to riff a bit about the cool stuff available.  Even if your primary research has nothing to do with taste tests, you might find the following resources and search techniques useful.