BUEC Buzz blog
New! Online handbooks on global marketing, innovation management, cultural transformation in organizations, and more...
Businesspeople these days are expected to be both specialists and generalists - to know an area such as marketing in depth, yet also be familiar with the practical implications of issues in other areas like investing or organizational culture. As useful as your courses may be for gaining such breadth of knowledge, sometimes scanning a basic handbook is also necessary.
SFU researchers now have access to reports on 270 different brands, each of which covers "how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history."
The SFU Library Research Commons and the SFU Graduate Student Society invite you to join us for Lightning Talks: Globalization + Health, in the GSS Lounge (MBC 2212), October 22nd, 2pm-4pm. This event features the work of 5 graduate students on the theme of Globalization and Health. After lightning fast presentations by these speakers, we'll have a panel discussion followed by conversation and refreshments. This is a chance to make connections across disciplines and to discuss new research on a common theme. Presenters:
You're invited! Speaker on sharing, curating and preserving data from the ICPSR perspective (Oct. 21st)
In celebration of Open Access week, the SFU Library is very pleased to host Jared Lyle from the Inter-university Consortium for Political and Social Research (ICPSR) who will discuss the challenges, opportunities, and benefits of sharing, curating and preserving data from the ICPSR perspective.