It's rare that we get a chance to quote poetry here in the BUEC Buzz, let alone a 185-year-old poem by a master like Samuel Coleridge... but this line from The Rime of the Ancient Mariner is oddly apropos of the frustration involved in trying to research a local market in our information age.  

We are all awash in information, so it can seem like doing good market research requires just a Google search or two — a quick dip with a cup over the side of the boat...

<Read on to learn about the thirst-quenching benefits of SimplyAnalytics!>