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A current awareness resource for students & faculty members in Business & Economics

Useful little boxes: The power of psychographic clusters

Published by Mark Bodnar

line drawing of a head with a box inserted, combined with another drawing of a pencil ticking off a boxWe are all so much more than our age, income, opinions, or shopping habits... right?  Certainly we can't be dropped into simple boxes like that and expect to have much in common with our box-mates...

But what if you change the "or" of my first sentence into an "and"?   

My middle-aged, middle-income, ethnically diverse, and environmentally conscious household-with-teens is probably more similar to other households that tick all of those boxes than it is to a random Canadian household. [...]

This argument is at the root of the concept of psychographic clusters...  

<Read on to learn about the power of Prizm5 & our SimplyAnalytics database!>

New to IBISWorld for SFU researchers: business environment data and analysis

Published by Mark Bodnar

Very few things exist completely independent of the rest of the world, including businesses.

To properly understand a business or its industry, you must also understand the water in which it swims: the key economic, demographic, and consumer behaviour indicators that can determine the success or failure of all its plans.

Start with the following new modules in our super-popular IBISWorld database:

New interface... same great content after 17.5 years!

Published by Mark Bodnar

Hey, for the fifth time in its 17.5-year* life, the BUEC Buzz has moved to a new interface! You may not have even noticed because of the great behind-the-scenes, link-redirecting work of our eBranch team.

If you're reading this post, then you've already found the new version of the BUEC Buzz, but here's the URL that you'll want to bookmark, just in case...