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A current awareness resource for students & faculty members in Business & Economics

Useful little boxes: The power of psychographic clusters

Published by Mark Bodnar

line drawing of a head with a box inserted, combined with another drawing of a pencil ticking off a boxWe are all so much more than our age, income, opinions, or shopping habits... right?  Certainly we can't be dropped into simple boxes like that and expect to have much in common with our box-mates...

But what if you change the "or" of my first sentence into an "and"?   

My middle-aged, middle-income, ethnically diverse, and environmentally conscious household-with-teens is probably more similar to other households that tick all of those boxes than it is to a random Canadian household. [...]

This argument is at the root of the concept of psychographic clusters...  

<Read on to learn about the power of Prizm5 & our SimplyAnalytics database!>

From biotech to social media -- new industry reports for SFU researchers

Published by Mark Bodnar

We’ve recently purchased online access to 7 new industry almanacs by Plunkett Research, with more titles expected in the new few months. Each Plunkett ebook covers recent trends and statistics and provides descriptions of key companies in the industry. Geographic coverage of each title is global, but with a very strong US emphasis.

New service: We will retrieve and hold your books for you (same-branch requesting)

Published by Mark Bodnar

Some good news for a rainy, grey day:

You can now sit at home in your PJs (or in your office, I suppose, although the PJs may not be a good idea then) and arrange for books in our branches to be retrieved and put on hold for you.  Then wait for a pause in the deluge a day or two later and zip up to grab your books. (We'll hold the book for up to 7 days.)   Yes, we love you *that* much!

Details below...

Same-Branch Requesting Now at SFU Library

The Olympics & Factiva: Global sporting event meets global news database!

Published by Mark Bodnar

With both the Olympics and our newest database (Factiva) on my mind, it seemed a natural next step to check out what Factiva might have to offer if I was researching the Olympics...

a. Russian News

Wouldn't it be interesting to see how the Olympics is discussed within their host country?  Are there complaints about costs? Does nationalism override objectivity?  Do issues that are reported outside of the country get coverage internally?

On Valentine's Day and Office Romances...

Published by Mark Bodnar

OK, I couldn't resist.  With Valentine's Day looming on the horizon, how could I not talk about research done on Office Romances? My interest was piqued by an alert I received about Vault's 2014 Office Romance Survey: Love Is In The Air.  But, being a librarian, I couldn't resist digging a bit deeper into the topic. If you're interested in researching this hot topic, start by searching for... 1.